Tremolo Software, formally known as purechannelapps is a software solutions company producing social media, e-communication and portal solutions. Our products include:
· socialondemand- Social advocacy platform
· newsondemand- Dynamic e-communication platform
· portalondemand- Delivering a personalised portal experience
We work with an impressive portfolio of brands such as SAP, Vodafone, Motorola Solution and Xerox, just to name just a few.
The company was founded by CEO, Olivier Choron, who has been a channel marketing and technology veteran for over two decades.
by Olivier Choron - Not so long ago Facebook announced it was making a move for a slice of the productivity market pie with…
by Olivier Choron - Social media, there’s no denying, can be (when done correctly) a very effective method for reaching a wider audience. But…
by Olivier Choron - Investing in channel partners has always had its fair share of challenges. Here’s a look at the top challenges channel…
by Olivier Choron - One of the most common challenges channel marketers face is that channels all have such varying levels of marketing knowledge…
by Olivier Choron - There is no denying that your channel partners see social media as extremely valuable for increasing their overall online presence.…
by Olivier Choron - Email marketing automation, in my opinion, is largely over-played, certainly as a means to communicate to channel partners. Here I…
by Olivier Choron - There’s a lot of talk in the social media world about employee advocacy; the act of your employees sharing brand…
by Olivier Choron - With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms…
by Olivier Choron - Social advocacy, I’m sure you’ll agree, will be huge this year whether it’s through employees, influencers or channel partners. Utilising…
by Olivier Choron - What do you look for when measuring the effectiveness of your employee advocacy? The current trend for the B2B industry…
by Olivier Choron - The controversial value of employee advocacy has received much attention recently, with many tarnishing it with even damaging brand reputation,…
by Olivier Choron - With Nielsen reporting that 92% of people trust recommendations from friends and family, there is no denying that word of…
by Olivier Choron - Content is undoubtedly crucial for telling your brands story. The question is how do you encourage your audience to engage…
by Olivier Choron - Here industry leaders from Avalara, Xerox and social media expert Ian Moyse share their tips as to what they use…
by Olivier Choron - In today’s connected world everyone is interpreting brand advocacy to involve promoting their message through key advocates such as channel…
by Olivier Choron - I often see my customers struggling to write good content on their partner newsletters, e-shots, and portals. Having done it…
by Olivier Choron - Just because you use social media automation software to create and send social media posts does not make you’re an…
by Olivier Choron - We all know what advocacy is, and when done correctly it can greatly benefit us as brands. Partner this with…
by Olivier Choron - Last week we were lucky enough to be joined by social selling expert, Zoe Sands who is the principal consultant…
by Olivier Choron - Here Zoe Sands, Principal Consultant of Zoe Sands and Co Ltd and Olivier Choron, CEO and Founder of purechannelapps have…
by Olivier Choron - We all aim to share engaging content to our target audiences. Content that will not only be seen by the…
by Olivier Choron - I am about to explain the lengths I will go to, to please my customers. You will not believe it……
by Olivier Choron - Socially enable? What’s all that about then? In an era where everyone is pretty much using some form of social…
by Olivier Choron - In the world of social media, staying on top and being the best are the main aims I’m sure you…
by Olivier Choron - Traditional marketing, as we all know, often involves organisations enlisting their marketing department to solely promote their brands offerings. This…
by Olivier Choron - “A strong headline,” I hear you say. If you are a channel marketer and are planning to add ‘through channel…
by Olivier Choron - Social media has many uses, but one of them should not be to ‘communicate to’ your channel partners. This is…
by Olivier Choron - Email marketing, well, where to start? For many companies, this is a method which has slowly but surely become less…
by Olivier Choron - This is an ongoing concern many companies have. The fact is, when you rely on resellers to sell your products/…
by Olivier Choron - We all write content that we hope is going to be seen by a wide audience. We expect everyone to…
by Olivier Choron - So in my previous blog posts, I have discussed; the key issues your partners face which prohibit your social media…
by Olivier Choron - So let’s recap from my last blog post on the problems channel partners face with social media, just to get…
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