Mike Giambattista

Contributor
2 Articles

Mike Giambattista is CEO and Publisher of TheCustomer.  TheCustomer covers all of the disciplines within the customer insight ecosystem, exploring the latest research, technologies and personalities driving the customer revolution.

Latest Articles By Mike Giambattista

Brand Loyalty Drivers are Growing, Becoming More Complex

Brand loyalty is growing – not shrinking. But brand loyalty drivers are also becoming more complex and harder to sustain.…

Mike Giambattista
February 1, 2020
Loyalty Marketing

The Customer Data Tail is About to Wag the Dog

Customer Data Privacy is just the tip of the spear. Consumers have higher expectations than most marketers are prepared to…

Mike Giambattista
January 28, 2020
Consumer Marketing

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