Michel Fortin

Contributor
4 Articles

Latest Articles By Michel Fortin

How Negative Reviews Affect Your Reputation and Your SEO

Table of contents What Shapes The Perception of Reviews How to Manage Your Reputation in Three Steps Step 1: Amplify…

Michel Fortin
October 8, 2021
SEO

Semantic SEO and Why Rankings Are Terrible Metrics

Table of contents What is Semantic SEO? The Semantics of Rankings The Business Impact of SEO Leading and Lagging Indicators…

Michel Fortin
August 16, 2021
SEO

Headless SEO and What it Means to Your Business

Table of contents The Pros and Cons of Content Management Where CMSes Can Become Counterproductive Going From Bloated to Boring…

Michel Fortin
July 20, 2021
SEO

The Death of Keywords and the Rise of Topics in SEO

Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching…

Michel Fortin
June 19, 2021
SEO

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