Michael J. Katz

Contributor
5 Articles

Michael Katz is Founder and Chief Penguin of Blue Penguin Development. He specializes in helping (tiny) professional service firms talk about their work in a way that is clear and compelling. Sign up for his free newsletter, The Likeable Expert Gazette, here. (LINK: http://bluepenguindevelopment.com/free/)

 

Latest Articles By Michael J. Katz

Good Clients Don’t Just Happen

I like to think of myself as open minded. So when my wife, Linda, suggested we purchase some “garden art”…

Michael J. Katz
July 15, 2020
Loyalty Marketing

Lost in Translation

It’s been ten years since I last checked voicemail. Is it because I don’t care what you have to say?…

Michael J. Katz
April 29, 2020
Branding

Food For Thought

I’m no scientist, but when it comes to the relative temperature of various foods, I am happy to share the…

Michael J. Katz
March 28, 2020
Marketing

All Niches Are Not Created Equal

Statistically speaking, it’s due to arrive in my inbox any day now. The “it” I am referring to is the…

Michael J. Katz
March 5, 2020
Strategy

Big Plans, Small Steps

“He who is outside his door has the hardest part of his journey behind him.” – Dutch Proverb There are…

Michael J. Katz
January 28, 2020
Small Business

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