by Melissa Duko - Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand…
by Melissa Duko - Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people…
by Melissa Duko - Businesses are always searching for ways to cut costs and overhead. If there is a way your business could potentially…
by Melissa Duko - Advertisers know pay per call advertising delivers a higher success rate for closing and converting leads than other methods (e.g.…
by Melissa Duko - In the Lord of Rings, the Fellowship of the Ring faces many obstacles. One roadblock in particular — unlocking The…
by Melissa Duko - Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass…
by Melissa Duko - Whether we’re ready or not, the next wave of bots are here: chatbots. Automation at its finest, these bots serve…
by Melissa Duko - Mobile smartphone usage continues to dominate. By 2018, it’s anticipated mobile search will drive over 70 billion calls. With 60%…
by Melissa Duko - Every day you’re inundated by images. They appear in tweets, texts, and articles. You’ve probably laughed, liked, and shared countless…
by Melissa Duko - Advertisers having been dealing with fraud for years. But fraudsters’ latest scheme – ad injections – is giving many advertisers…
by Melissa Duko - Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers.…
by Melissa Duko - Navigating the legal waters of digital advertising can be tricky. Nowadays compliance involves more than just getting a copyright, applying…
by Melissa Duko - 94% of digital marketers think programmatic marketplace quality is a major problem. Advertising campaigns that run ad impressions on inappropriate…
by Melissa Duko - As mobile use continues to grow, pay per call has never been more integral to a successful advertising campaign. With…
by Melissa Duko - Website makeovers are a labor of love. You spend hours pouring over new layouts, color schemes, fonts, code, and content.…
by Melissa Duko - Viral. One word, many views. Nowadays, every advertiser wants viral content. They hear that a Kardashian video got over a…
by Melissa Duko - Brands nowadays are trying to boost brand loyalty and engagement by being our “sassy pals” on social media. But filling…
by Melissa Duko - 75% of consumers say a phone call is the quickest way to get a response from a company. Therefore not…
by Melissa Duko - Imagine pouring your heart and soul into your company, only to receive a two-star Yelp rating. Ouch. No business owner…
by Melissa Duko - If you’re anything like us, often the majority of your time is spent in front of a computer screen. And…
by Melissa Duko - Opportunity is everywhere. But while some advertisers have their finger on the pulse of market trends, others come to the…
by Melissa Duko - Did you know there’s a simple ingredient for increasing your brand exposure, user engagement, and ad performance? We’ll give you…
by Melissa Duko - Video often gets a bad rap for killing the radio star. However, video simply provides yet another platform for musicians…
by Melissa Duko - Happy New Year! Now that the holidays are over, and we’re back to the old grindstone, it’s time to see…
by Melissa Duko - Grammar, whether you love it or hate it, plays an integral role in providing clarity and structure to communication. We…
by Melissa Duko - We’ve all been there. Open up a bill and feel our stomach drop as we experience sticker shock. No one…
by Melissa Duko - Last month, we highlighted some of the best ways to brand your small business. This month we’re delving into how…
by Melissa Duko - Branding is essential to building, promoting, and sustaining a company’s image. From logos to tag lines, companies strive to make…
by Melissa Duko - Let’s be honest, no one likes conducting interviews. It’s tedious. Throw in the added pressure of picking the right person,…
by Melissa Duko - Some say search volume no longer matters, that now it’s all about quality and conversions. While quality and conversions are…
by Melissa Duko - Put down the proverbial red pen and step away from the PPC campaign. If you’re like most advertisers, when your…
by Melissa Duko - Let’s be honest. It’s difficult to unplug from the PPC matrix. You always want to know what’s going on with…
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