Maren Hogan is a seasoned marketer and community builder in the HR and Recruiting industry. She leads Red Branch Media, a full service marketing and advertising agency serving the HR and Recruiting sectors. A consistent advocate of next generation marketing techniques, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the recruitment and talent space.
You can read more of her work on Marenated.com, HRExaminer.com, Recruiter.com, Inc.com, Forbes, Entrepreneur and the Glassdoor and Peoplefluent blogs. Follow her on twitter @marenhogan - she's funnier there.
by Maren Hogan - We find that sometimes, the issues that plague people in talent acquisition are really, really hard to solve. But there’s…
by Maren Hogan - With artificial intelligence ruling the airwaves, there’s more than a little talk around what all the advancements could mean for…
by Maren Hogan - We work with a LOT of Artificial Intelligence Recruiting plays and one of the things you realize as you do…
by Maren Hogan - When I was in eighth grade, I gave the commencement speech at our “graduation”. I practiced hard, wrote and rewrote,…
by Maren Hogan - I started my career in marketing. In fact, I never even considered recruitment until one day my father-in-law and husband…
by Maren Hogan - Offers. Even in the world of B2B, they hold incredible power in the world of marketing and sales. While offers…
by Maren Hogan - Jennifer was a rising star in her department. She was an eager and effective worker, going from intern to coordinator…
by Maren Hogan - If anyone knows change management, it’s Human Resources. And things are about to change dramatically, due to our new tax…
by Maren Hogan - We talk about benefits all the time, but sometimes we find ourselves offering employee benefits that cause more issues than…
by Maren Hogan - After writing in the HR space for 15 years and running a company for 8, I feel like I have…
by Maren Hogan - The 3 Hs of Hiring. While skills are important, if you don’t hire out of desperation, it’s easy to train…
by Maren Hogan - Employer Brand on the Cheap Someone asked for favorite inexpensive ways to promote your employer brand. And boy did the…
by Maren Hogan - Engage With Your Readers What does your audience want? Engagement, engagement, engagement. We’re seeing this more and more, especially in…
by Maren Hogan - When the iPhone 6 was released, and reviews and feedback on the newest mobile device came pouring in. Generally, some…
by Maren Hogan - When people first started touting the use of Instagram for recruiting, I was skeptical to say the least. In B2B…
by Maren Hogan - Hiring remotely is not for the faint of heart. It requires planning, careful thought and loads of processes and tools…
by Maren Hogan - Last week, I wrote about lame job recruitment and how marketing for those less than glamorous roles can seem impossible.…
by Maren Hogan - I present quite a lot on how to get people interested in jobs, more commonly known as employer branding. While…
by Maren Hogan - Recruiters are often stuck between a rock and a hard place. You have the job seekers who think your sole…
by Maren Hogan - I started my company a decade ago with my husband, a good friend, and my sister–who eventually quit. We’d grown…
by Maren Hogan - It’s getting close to the end of the year and despite open enrollment, there’s a slightly smaller issue that crops…
by Maren Hogan - When I was a young, entry-level worker, I sat in my cubicle, convinced I was the most important person in…
by Maren Hogan - Talent Board, the non-profit dedicated to promoting real, hardy research on companies with award-winning candidate experiences, recently released their list…
by Maren Hogan - How to give feedback to unsuccessful candidates. Monitor and respond to reviews on sites like Glassdoor, Indeed, Google and Facebook.…
by Maren Hogan - How do you boost HR culture in one day? I recently got back from the Midwest Recruiter Bootcamp. It was…
by Maren Hogan - Being a boss is no joke. Like being a great parent, if you’re truly great, you agonize constantly that you’re…
by Maren Hogan - No one sets goals like a marketer. That’s because we view almost everything as a funnel, which makes the steps…
by Maren Hogan - Recently at the SHRM conference, I had the pleasure of meeting Heather Bussing’s son, Holden. As we all laughed and…
by Maren Hogan - Productivity and me are not close bedfellows. In fact, sometimes we’re downright enemies. For example, if I had an amazing…
by Maren Hogan - You may have heard the old saying “hire for fit, teach skills.” And, it’s genuinely true. Hiring for fit, or…
by Maren Hogan - Diversity officers, are they an essential part of every workplace? What is the role of a diversity officer? Should there…
by Maren Hogan - Skills are important in the workforce today, but are technical skills a substitute for experience? Experience may not always mean…
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