Lonny Kocina

Contributor
1 Articles

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for more than 30 years. During that time, Lonny also founded and sold two other businesses: Mid-America Event and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over $4 billion dollars. Lonny is also a long time member of Vistage International which is a CEO peer-mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun, he has taught Principles of Marketing at the college level, and his recent book, “The CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. 

 

Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

Latest Articles By Lonny Kocina

Understanding Positioning: Why You?

Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer…

Lonny Kocina
September 16, 2021
Marketing

Other Authors

Jay Leonard
Contributor
200+ Articles
Connor Brooke
Tech Expert
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Kane Pepi
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles