Lis Anderson is an experienced PR consultancy director and MD with over 20 years’ experience in the B2B and B2C marketing communications industry and a Fellow of the CIPR. Agency-side, she held board level positions at JBP, also as a partner of Worldcom Public Relations Group, and Bray Leino (Speed Communications) before launching AMBITIOUS.
by Lis Anderson
They say image is everything and, while that’s not strictly true, perception is certainly vital when it comes to business.…
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