by Lauren Frye - While account-based marketing has generated a lot of buzz recently, it’s also surrounded by a fair amount of skepticism. Doubters…
by Lauren Frye - The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to…
by Lauren Frye - Are you sold on the merits of an account-based marketing strategy, but you don’t know how to secure the budget…
by Lauren Frye - Welcome back to our series on marketing performance management. In this series we present a comprehensive guide for managing marketing…
by Lauren Frye - In a recent 2016 article, MarketingProfs highlighted an interesting fact about senior marketers’ positions regarding which marketing channels are easiest…
by Lauren Frye - B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. They find a…
by Lauren Frye - Ready to stack the deck? There is a key combination of critical components that any B2B company can use to…
by Lauren Frye - Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value…
by Lauren Frye - A full path attribution model is the most extensive method for attribution modeling. Reason being — it’s detailed, comprehensive, and…
by Lauren Frye - According to the State of Pipeline Marketing Report 2015, less than half of CMOs believe that their team is using…
by Lauren Frye - Multi-touch attribution data tracks prospect behavior from the beginning to the end of the marketing funnel. From the moment a…
by Lauren Frye - B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about…
by Lauren Frye - B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. It’s…
by Lauren Frye - B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all…
by Lauren Frye - It’s easy for marketers to look at their budget as an end in itself. “We have [this] much money to…
by Lauren Frye - Based on the Periodic Table of Marketing Attribution, this paid media molecule assembles elements from the attribution table into a…
by Lauren Frye - While five years might seem like a short stint for a company in their twenties, five years can feel like…
by Lauren Frye - Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you’ll need to justify…
by Lauren Frye - Remember the Periodic Table for B2B Marketing Attribution? We’ve taken things a step further. Using the elements represented in the…
by Lauren Frye - The B2B marketing attribution scene has been expanding across the US over the past few years. More and more B2B…
by Lauren Frye - How do you do account-based marketing? Here’s a list of 22 tactics account-based marketers can use to reach and engage…
by Lauren Frye - Marketing and sales alignment will eventually become a thing of the past. This isn’t because it’s not important, but rather,…
by Lauren Frye - It’s the age of analytics, but B2B marketers are drowning in data. Our abundance of martech tools churns out data…
by Lauren Frye - Account-based marketing is a highly effective strategy, known for its exceptional ROI, excellent targeting practices, and overall streamlined efficiency. However,…
by Lauren Frye - Fridays are everyone’s favorite day at the office. But our Bizible marketing team posited that Fridays were a “terrible, horrible,…
by Lauren Frye - Full-path marketing attribution is a relatively new concept. As more and more companies embrace multi-touch attribution, one is compelled to…
by Lauren Frye - Businesses should be smart about where they invest their marketing budget, of course. But it’s surprising how many businesses work…
by Lauren Frye - As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers…
by Lauren Frye - A technical marketing operations role has been referred to as the unicorn of B2B marketing — you know they exist, but…
by Lauren Frye - Picture a race team running a relay, where each member runs a segment before passing the baton to the next…
by Lauren Frye - These twelve statistics on paid search agency clients show how these marketers approach their strategy, how they allocate their budget,…
by Lauren Frye - Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey…
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