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In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy…
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/best_not_perfect_data.mp3 What Grilling Has to Do With Data Management Good data stimulates good decisions. This takes good data management.…
Organizations today have numerous options for acquiring customer insights, from social listening to voice of customer research to customer…
It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding…
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/long_and_short_game_podcast.mp3 Marketing Performance Excellence Takes Proficiency at Both the Long and Short Game Golf. Not my game but I’ve…
One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and…