Lacy Boggs, Author at Business2Community - Page 2 of 3

Lacy Boggs

Contributor
40 Articles

Latest Articles By Lacy Boggs

Can You Be a Digital Minimalist AND a Marketer?

As a bit of a minimalist in my own life (I prefer to call myself an “essentialist” after reading Greg…

Lacy Boggs
February 10, 2021
Marketing

I Used AI to Write This Blog (Sort Of)

The robots are coming for my job. Over the past week I saw two different people post about two different…

Lacy Boggs
February 3, 2021
Blogging

Breaking Free from the Feast or Famine Business Cycle

In the first year of my business as a ghost blogger, I had my best month ever and my worst…

Lacy Boggs
January 27, 2021
Content Marketing

Are You Paying Attention to What Works in Your Content?

My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning. In it she talks…

Lacy Boggs
January 21, 2021
Content Marketing

The Unbearable FOMO of Clubhouse

I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by…

Lacy Boggs
January 13, 2021
Social Media

The Problem with Inconsistent Content

When I ask my audience what they struggle with most when it comes to content creation (as any good marketer…

Lacy Boggs
November 18, 2020
Content Marketing

Why Your Business Needs a Strategic Editorial Calendar

Every year, the Content Marketing Institute produces a report that broadly outlines what sets successful marketers apart from those who…

Lacy Boggs
November 11, 2020
Content Marketing

How to Make List Building Less Exhausting

I witnessed a conversation happening between two dear friends of mine recently. Both are coaches and course creators, and both…

Lacy Boggs
November 5, 2020
Strategy

How Much Content Do You Need for a Successful Launch?

Just for fun, I thought I’d go back and tally up how many words I wrote for a launch I…

Lacy Boggs
October 1, 2020
Content Marketing

7 Common Questions About SEO and Content

Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get…

Lacy Boggs
September 23, 2020
SEO

What I Learned Working With a Copywriter

I had a unique experience recently. I had someone else write some copy for me for the first time in…

Lacy Boggs
September 18, 2020
Strategy

The Great Blog Promotion Adventure

Sitting alone, at home, in the dark, the glow of the laptop screen the only illumination, you sit back in…

Lacy Boggs
September 11, 2020
Blogging

Ditch the Ideal Customer Profile and Consider This Instead

Over on Tumblr, there’s a thriving community of (mostly fiction) writers. They call themselves Writeblrs. They post updates on their…

Lacy Boggs
August 11, 2020
Customer Experience

Asking How to Create a Sustainable Content Plan is the Wrong Question

I’ve been hearing variations on a question pop up lately: How do I create a sustainable content marketing plan? Or,…

Lacy Boggs
July 29, 2020
Content Marketing

5 Top Tips to Build a Business Blog Content Calendar

Like anything worth doing, it pays to have a PLAN for your content marketing before you start creating content —…

Lacy Boggs
July 15, 2020
Blogging

Chasing Likes? Why You Shouldn’t Mistake “Likes” for Influence

Engagement is the holy grail of content marketing. But it may not always be what we think. I remember hearing…

Lacy Boggs
May 14, 2020
Social Media

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