As a Marketing Manager, Kristen works with Quintain’s clients on every step of their inbound marketing journey. She brings to the table experience in social media marketing, content marketing, email marketing and retention marketing.
Kristen graduated Cum Laude with a B.S. in International Marketing from Northeastern University in Boston, Massachusetts. She also holds a second Bachelors in International Marketing from the Universidad Pontificia Comillas in Madrid, Spain. Prior to joining Quintain, she was an email marketing retention specialist for a leading financial publication and managed marketing campaigns for a variety of companies in the medical device, language learning application and financial services industries.
Outside of Quintain, Kristen can be found destroying her kitchen in pursuit of a culinary masterpiece, reading in her hammock, or no longer in Maryland at all, having gone on an adventure, destination: random or unknown.
by Kristen Patel - Just because the design phase of your website launch or redesign may not officially begin until your copy has been…
by Kristen Patel - Just last year, over 40 percent of companies surveyed as a part of HubSpot’s State of Inbound initiative shared that…
by Kristen Patel - A couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The…
by Kristen Patel - What tradeshow will your company attend next? If you’re not sure just yet, hang tight: 30 percent of organizations plan…
by Kristen Patel - Woohoo! Your Director of Marketing finally gave you permission to put together a conversion rate optimization strategy (it’s about time—especially…
by Kristen Patel - To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of…
by Kristen Patel - Optimizely, a leading A/B testing platform, officially killed its free Starter plan just a few weeks ago. The Starter plan,…
by Kristen Patel - What’s more important to your organization: generating as many “leads” as possible at a trade show or generating just a…
by Kristen Patel - Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer…
by Kristen Patel - I suppose I should start out with a quick disclaimer: If you’ve come to this post looking to find written…
by Kristen Patel - Inbound marketing, also known as content marketing, centers on the idea of attracting website visitors, converting them into leads, and…
by Kristen Patel - Inbound Marketing came about due to a change in how people were buying. Rather than rely on companies’ sales teams’…
by Kristen Patel - Very little feels quite as good in the world of inbound marketing as launching a new piece of premium content…
by Kristen Patel - Let’s start with this question: Does social media marketing get results? Well, it depends. I’ve seen cases where a strong…
by Kristen Patel - Helping my clients win is a fantastic feeling. In fact, as an account manager, few things give me the amount…
by Kristen Patel - Do you make it a habit to check out the menu of a new hotspot in town before making a…
by Kristen Patel - We’ve said it before, but I’ll say it again: If you blog for your business, you will see results. It’s…
by Kristen Patel - When I say, “I’m an email marketer,” how does that make you feel? Chances are high that you cringe, as you…
by Kristen Patel - How do you start your Mondays? I’m not talking about the three snoozes before getting up, the stepping on your…
by Kristen Patel - So you’re still asking the same question, Why isn’t my marketing working? At this point, when you say your marketing isn’t…
by Kristen Patel - You’ve finally gotten the A-OK to move ahead with writing a corporate blog. Congrats! That is an awesome first step…
by Kristen Patel - Have you ever asked yourself, Why isn’t my marketing working? While ineffective marketing probably isn’t the end of the world as…
by Kristen Patel - Marketing is marketing, right? Wrong. Outbound marketing and inbound marketing are entirely different ball games. Outbound marketing is all about…
by Kristen Patel - We live in a time of instant connections, instant information and – potentially – instant gratification. We live in the…
by Kristen Patel - Running a small business can be completely overwhelming. It’s far too easy to spend your days putting out fires and…
by Kristen Patel - Your marketing still isn’t working? Wow. I thought after increasing your site traffic and improving your contact conversion methods, the…
by Kristen Patel - There are those that think email marketing is dead, and then there are those that believe that email marketing is…
by Kristen Patel - When I left school to find a job in the real world, I really had no idea that online marketing,…
by Kristen Patel - Personification can be defind as the attribution of a personal nature or human characteristics to something nonhuman – relevant to…
by Kristen Patel - Once you’re off the clock, it’s your time. But if you’re like me, there’s never enough free time. I mean,…
by Kristen Patel - Unless you’ve found an entirely new or ignored marketable need, you’re not alone in your industry. But while you’re not…
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