Kavinda Welagedara

Contributor
4 Articles

Award strategy consultant and founder of FUDGE: The Science-led Creative Agency, Kavinda previously led the strategy department for Isobar Sri Lanka and Response Marketing. He is also responsible for starting & leading the digital marketing operations at Sarva Colombo, an integrated creative agency in Sri Lanka.

He has helped clients in Sri Lanka, Australia, UK, USA, and Hungary do brand, marketing, communication, digital, UX/UI, and CX strategies, backed by a strong Behavioural Economics foundation. He is also a lecturer of Digital Marketing and Behavioural Economics at AMDT School of Creativity, Colombo.

I am a freelance Strategy Consultant and co-founder of FUDGE - The Science-led Creative Agency. I talk about brand building, marketing and communication strategy, and behavioural economics.

Latest Articles By Kavinda Welagedara

To Cancel or Not: The Problem With Cancel Culture Outside the Western World

Cancel culture gained popularity in the US during the latter half of the Trump administration. At the point of writing…

Kavinda Welagedara
June 15, 2021

The Customer Is Always Right. Sort Of.

They're telling you something your competitors aren't listening to. Not with their words. Everyone knows the old adage, “The customer…

Kavinda Welagedara
June 11, 2021
Customer Experience

Can’t Spend on Marketing? Here’s Something You Can Do, If You’re Willing to Do It

Small companies, cautious companies and dumb companies are often hesitant to spend on marketing. Some reasons include risk aversion, cost…

Kavinda Welagedara
June 10, 2021
Marketing

7 Things That Are Not Dead

“Marketing is dead.” “Brand loyalty is dead.” “TV is dead.” It feels ballsy to proclaim something dead. It’s a prelude…

Kavinda Welagedara
June 8, 2021
Consumer Marketing

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