Justin is a Digital Marketing consultant based in Manchester, UK. He helps his clients harness digital tools to achieve their broader strategic marketing objectives
by Justin Wilson - The controversy over the use of personal data by Cambridge Analytica has dominated news over the last few days. The…
by Justin Wilson - Content marketing is marketing which focuses on producing content and using that to communicate your message to your target audience.…
by Justin Wilson - It’s that time of year again when we start to finish up 2017 and turn our attention to the coming…
by Justin Wilson - When Twitter announced at the end of September that it was going to trial doubling the lengths of tweets from…
by Justin Wilson - Social media is a brilliant tool for marketers – to be able to engage your audience in this way was…
by Justin Wilson - Over the last few weeks it has been widely reported that Procter & Gamble, who control one of the largest…
by Justin Wilson - The days of Pay Per Click (PPC) advertising being the reserve of specialist marketers are finished. The barriers to entry…
by Justin Wilson - It wasn’t too long ago that social media analytics were very basic. Before the big networks felt the pressure to…
by Justin Wilson - A lot of the blogs that I write are about very specific areas of digital marketing which is (extremely!) useful…
by Justin Wilson - Often in life, doing something is better than doing nothing at all – even small steps are a contribution to…
by Justin Wilson - Is it important? Site structure is one of the most important and overlooked areas of Search Engine Optimisation (SEO). While…
by Justin Wilson - Search Engine Optimisation (SEO) is a great tool for digital marketers – if done well, it can deliver highly targeted…
by Justin Wilson - With 6,000 tweets sent every second, there are lots of different types of tweets around. If you are starting a…
by Justin Wilson - Marketing has often struggled to convince CEOs of its worth over the years. When we were all spending money on…
by Justin Wilson - Email is a great tool to use to engage with your audience. Assuming that you don’t have to buy a…
by Justin Wilson - Google-owned YouTube has had a pretty busy couple of weeks. And it’s all about advertising and just how tricky it…
by Justin Wilson - In the word of digital marketing, there are not very many activities that are done by all marketers regardless of…
by Justin Wilson - Social media is a big opportunity for most organisations, whether they are B2B or B2C, or whether they operate online…
by Justin Wilson - If you work in digital marketing, you will spend a lot of time nurturing your email list – encouraging people…
by Justin Wilson - Being able to link the online and offline worlds is a complex challenge. It was only less than a year…
by Justin Wilson - With Christmas almost upon us, it is time to take a look at 2017. What will this have in store…
by Justin Wilson - It seems a long time ago that when someone mentioned that they had an account on LinkedIn, people’s response was…
by Justin Wilson - One of the many benefits of digital marketing is how transparent and measurable your activity is. Being able to understand…
by Justin Wilson - With the possible exception of the military, there are not many industries that enjoy acronyms more than marketing. CPC, CTR,…
by Justin Wilson - If you are doing your marketing well, you will be very familiar with getting into the data provided by your…
by Justin Wilson - A combination of consumers becoming more sophisticated, faster broadband speeds and fewer barriers to creating rich content mean that the…
by Justin Wilson - It is not easy to try to think of a world before the internet, and in the world of marketing…
by Justin Wilson - The URL or Uniform Resource Locator is better known as the web address – every page on the web has…
by Justin Wilson - Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one…
by Justin Wilson - There are lots of reports which state that spend on social media advertising is increasing year and year and it…
by Justin Wilson - In my last blog about social media myths, I mentioned that no product or industry is too boring for social…
Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve