Accent Technologies is a cloud-based provider specializing in sales enablement solutions that help sales and marketing teams work more closely together and execute on revenue generating objectives. Accent provides solutions and services to Fortune 500 and diversified industry clients across the globe. Founded in 1990, Accent is headquartered in Melbourne, Florida.
by John Fakatselis - Aligning your sales process with the buyer’s journey is not much of an option anymore—not if you want a top-tier…
by John Fakatselis - Open-ended questions that connect and get buyers talking are essential. And they have to be asked in a skillful way,…
by John Fakatselis - I recently finished a book called Dirty Little Secrets by Sharon Drew Morgan. Fascinating. Read it. It emphasizes the need to understand and…
by John Fakatselis - Your marketing team has an incredibly important job: to keep your clients pleased and signing, and your prospects engaged and…
by John Fakatselis - Bigger is not better? No, it’s not. At least not at first. Bigger deals mean more buying team members, more…
by John Fakatselis - In their book Insight Selling, Mike Shultz and John Doerr lay out a clear path for selling success: connect, convince,…
by John Fakatselis - We’ve had many debates within our team about tracking buyer activity: when they open emails, access portals, view documents, view…
by John Fakatselis - Prioritizing is the number one determinant of sales success. So, what does this mean? It means that how you spend…
by John Fakatselis - How many times have you, as a buyer or observer, listened to sales reps lead with product capabilities, emphasizing the…
by John Fakatselis - We’ve all seen it. A new sales opportunity comes in. It’s big. It’s shiny. And it looks really good. Lots…
by John Fakatselis - A major client performed a Green Belt study and found that their sales reps were only using 5% of the…
by John Fakatselis - Take this statistic into consideration: As much as 40% of a sales rep’s time is spent creating presentations, customizing messaging…
by John Fakatselis - With the right sales platform, your sales reps translate inefficiencies, redundancies and administrative time traps into four additional hours per…
by John Fakatselis - We’ve reached insight, the third and final element of sales engagement, which is the third and final variable in the…
by John Fakatselis - Sales engagement is the third and final variable in the sales enablement formula for sales reps. So far, we’ve broken…
by John Fakatselis - If you’re not engaging, you’re not selling. Most sales reps today understandthis, but they don’t know how to make it…
by John Fakatselis - We’re onto the third and final element of sales preparation: guidance. It’s what closes the gap between your promising sales…
by John Fakatselis - “Someone’s sitting in the shade today because someone planted a tree a long time ago.” Warren Buffett’s words speckle the…
by John Fakatselis - Our last few posts have discussed the science of sales enablement for sales reps, outlining and introducing the main variables…
by John Fakatselis - Looking for a way to inject some charismatic magic into your sales material? Look no further than the widget behind…
by John Fakatselis - Our last post introduced the science of sales enablement for sales reps and outlined the main variables in the formula:…
by John Fakatselis - A lot of companies have a hard time wrapping their heads around sales enablement. This is because it’s not just…
by John Fakatselis - The best technology in the world won’t do an ounce of good without proper strategy in place. Your sales and…
by John Fakatselis - Flashback to the old days of sales and marketing: Willy Loman is crumbling under the existential weight of abandonment, betrayal…
by John Fakatselis - You’ve heard it a million times, and you’ll probably hear it a million more: It’s the content that sells. It’s…
by John Fakatselis - So your sales and marketing teams aren’t speaking the same language? Don’t worry, you’re not alone. The communication clog stopping…
by John Fakatselis - In our last post, we talked about the wonders of sales and marketing alignment: how it stiches up the scars…
by John Fakatselis - Our last post set the stage for sales enablement as a seamless, show-stopping production. We left you with this nonnegotiable…
by John Fakatselis - Our “Scars And Stiches” blog post brought some scary stats to light about shattered sales and marketing alignment: from lifeless leads…
by John Fakatselis - There’s a lot of talk about the benefits of sales and marketing alignment, but just like the whole “sales enablement”…
by John Fakatselis - The sales quota. It’s a powerful and often devilish number, sending shockwaves of frenzy and fear across the sales camp.…
by John Fakatselis - You’ve got 215 sales days, or 1,720 sales hours, per year. How do you translate those fixed numbers into succulent…
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