by Joe Gillespie - Marketers market, copyeditors edit. However, this delineation of duties doesn’t mean marketers can’t become decent copyeditors. This isn’t to say…
by Joe Gillespie - Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And…
by Joe Gillespie - In a perfect world, marketers would only write about topics and industries that are thrilling, familiar, and an effortless joy…
by Joe Gillespie - An introduction might not be the most informative part of your inbound marketing blog article, but it might just be…
by Joe Gillespie - Writing an inbound marketing book—and as we said in the first part of this series, you are using existing content…
by Joe Gillespie - Before moving to the world of inbound marketing, I worked in newspapers for more than two decades. So, I’m quite…
by Joe Gillespie - In 2018, after about a quarter-century of easily accessible internet, the question must be asked: Is there anything truly original…
by Joe Gillespie - Content is a cornerstone of effective inbound marketing. Marketers carefully and enthusiastically research topics and keywords, devise titles and premium…
by Joe Gillespie - With the latest Star Wars movie just released, I’ve been thinking about sequels. After writing a post a few months…
by Joe Gillespie - Since we were kids, much of the writing instruction we received focused on grammar and usage rules. Well-meaning English teachers…
by Joe Gillespie - One of my favorite campy science fiction movies is the 1997 underrated classic Starship Troopers. Embrace the intentionally hammy acting,…
by Joe Gillespie - We’ve all been there before. An empty Word or Google document that dominates your computer screen. A keyboard that beckons…
by Joe Gillespie - Here at SmartBug Media, we like to take a paragraph now and then to appreciate great moments in history. For…
by Joe Gillespie - E-books, so essential to an overall inbound marketing strategy, can also be the most daunting part of that strategy. Because…
by Joe Gillespie - E-books are some of the most effective tools in your inbound marketing content arsenal. Whether helping answer a prospect’s questions…
by Joe Gillespie - Likely, you have seen websites that feature a blog—or your business maintains one itself. This is outstanding, until you see…
by Joe Gillespie - Here’s a statistic that is not a typo: The error rate for the average typist is 8 percent. Put another…
by Joe Gillespie - There’s a viral reminder out there that has even inspired a Facebook group. The text is simple: “‘Let’s eat Grandma!’…
by Joe Gillespie - We’ve all endured books, magazines, websites, movies, and television shows that have bored us to no end. Sometimes, we persevere…
by Joe Gillespie - Millions of business blogs exist online, attracting visitors to companies’ websites and establishing businesses as trusted authorities in their respective…
by Joe Gillespie - Blogs, e-books, and whitepapers are important elements of an inbound marketing strategy. Quality content attracts visitors, moves prospects along on…
by Joe Gillespie - Many inbound marketers are strong at crafting blog and e-book content that attracts, converts and delights. They also recognize the…
by Joe Gillespie - Imagine this scenario: Your company has committed to a robust blogging calendar to enhance your inbound marketing strategy. You have…
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