We call it the “Golden Rule” of rebranding. It is the single most important goal when rebranding your organization, but…
Jim Heininger - The Rebrand Man
Jim Heininger leads the efforts of The Rebranding Experts team. He founded the firm in 2017, after 30 years of business and branding strategy experience for P&G, McDonald’s and Anheuser-Busch. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different view point than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities.
Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement and internal marketing, customer experience design and marketing/public relations.
The Rebranding Expert have led rebrands for such organizations as 1Concier, Bravanti, Curiosity, ReUp, Cantata Adult Life Services, and Prevail.