James Glover, Author at Business2Community

James Glover

Contributor
2 Articles

James Glover is President and CEO of Coherent Path, where he helps enterprise retailers progress beyond manual planning and segmentation to individually curated and automated email programs, and deliver dramatic revenue lifts while reducing email fatigue.

Latest Articles By James Glover

Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve

You’ve spent months assembling data on demographics and past purchases. You’ve painstakingly divided your subscribers into segments based on that…

James Glover
February 28, 2020
Email Marketing

Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!

It’s no secret that digital sales are devouring the traditional brick-and-mortar marketplace. In fact, 2019 marked the first year in…

James Glover
January 10, 2020
Email Marketing

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