Iris Vermeren is a social media enthusiast with a passion for writing. She’s currently working as a community manager for Brandwatch, a world leading social media monitoring tool. She maintains the company’s reputation across the web, as well as produces top quality content for communities online. Iris has lived, studied, and worked in Atlanta, Berlin, Brighton, and Ghent where she learned to speak Dutch, German, French, and English like a boss. She loves travelling (who doesn’t?), eating Belgian waffles (reminds her of home) and playing the piano. If there’s one thing she doesn’t like, it’s writing about herself in the third person. You can read all about her on LinkedIn or connect with her on Twitter: @sireyeris
by Iris Vermeren - Would you believe us if we said you could increase the reach of your social media content by at least…
by Iris Vermeren - In today’s world, more people have access to a mobile phone than a toilet. Don’t look so surprised. Look around…
by Iris Vermeren - With so many Twitter analysis tools out there, it’s hard to know which ones to trust with your Twitter account.…
by Iris Vermeren - How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social…
by Iris Vermeren - Today’s consumers are greatly empowered. Billions of consumers worldwide are tapping into vast amount of information on websites, blogs and…
by Iris Vermeren - The old saying “Men are from Mars, women are from Venus” holds water when it comes to how men and…
by Iris Vermeren - Instagram isn’t showing any signs of slowing down. The online mobile photo-sharing service currently boasts 300 million active users. It…
by Iris Vermeren - Expanding your business overseas is one of the most challenging tasks an entrepreneur can face. The risks fall into many…
by Iris Vermeren - Many of us tap into the millions of reviews and comments on social media to find influencers, resolve customer complaints,…
by Iris Vermeren - Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in…
by Iris Vermeren - The importance of understanding your brand perception in the era of digitalism cannot be overstated. People research, evaluate and purchase…
by Iris Vermeren - “Smartwatches will be the most important new product category in consumer electronics since the iPad defined the market for tablets,”…
by Iris Vermeren - On July 1, 1941, Bulova Watches aired the world’s first TV commercial. The 10-second spot was shaky, black and white,…
by Iris Vermeren - We all know that generation Y and Z knows more about tech gadgets, apps and the web than their parents…
by Iris Vermeren - You may tell your hotel if you prefer a twin bed to a shared bed or if you’d rather take…
by Iris Vermeren - When Facebook announced it was buying Whatsapp for a cool nineteen billion dollars, a ripple of excitement and energy shot…
by Iris Vermeren - The digital world changes and moves at the speed of light, and though the merits of pre and post analysis…
by Iris Vermeren - It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of…
by Iris Vermeren - When it comes to selling shoes, marketing to Pinterest 70 million members is a no brainer. But when it comes…
by Iris Vermeren - As a broadcaster or advertiser, there are countless ways to research your audience, both online and offline. It can however,…
by Iris Vermeren - Think about the last time you ordered something online. Or not even ordered an item, but quickly did some window…
by Iris Vermeren - As I walked into our Brighton office this afternoon, I couldn’t help but stare at the queue by our foosball…
by Iris Vermeren - One of the vital ingredients in determining your brand’s health is to keep track of breaking news about your company,…
by Iris Vermeren - When it comes to great months for American sports, October has to be our favorite time of the year. NFL…
by Iris Vermeren - You know the deal. A full three months before Santa flies that big red sleigh of his, retailers hope to…
by Iris Vermeren - It’s that time of the year! The NFL season is back and set to kick off tonight, so here at…
by Iris Vermeren - Since we were mentioned in DragonSearch’s report last week, the importance of finding relevant data by embracing sophisticated Query writing…
by Iris Vermeren - In less than a decade social media has become a huge part of our daily lives, our culture and the…
by Iris Vermeren - Over the years, dozens of social media monitoring tools have been launched, each one of them with different specialties and…
by Iris Vermeren - There is little reason why non-profit organizations should look at online research differently to brands whose primary goal is making…
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