by Henry Carless - A propensity model is a statistical analysis of your target audience that predicts their future actions, using a range of…
by Henry Carless - This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from…
by Henry Carless - Operationalising big data is a major challenge to overcome for the marketing industry. While machine learning helps you solve one…
by Henry Carless - While it’s true that branded search terms are far more likely to convert, they’re in short supply compared to non-branded…
by Henry Carless - Unless you work with data every day, it’s easy to overlook the importance of visualization. After all, what did a…
by Henry Carless - When looking for an agency to manage your PPC advertising, there are lots of different factors you need to take…
by Henry Carless - Every shopper has a few questions in mind which require answers before they will buy, or convert. Determining the key…
by Henry Carless - Evergreen content plays an integral role in any content marketing strategy. Why? Because it brings in a sustained volume of…
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