Katie Gibson

Contributor
6 Articles

With over a decade of copy and content writing experience, Katie has a natural ability to break down complex topics to help you develop your business and market knowledge. Her way with words is supported by a Languages degree from the University of Exeter. She has built her expertise across a diverse range of industries, including several years spent supporting financial communications for a well-known UK retailer.

As a ghostwriter, Katie aims to educate you on topics such as health economics and real-world evidence to inform and assist you to master these techniques in your organizations. Additionally, Katie has applied her skills to successfully manage numerous annual report projects for organizations of different sizes. Her grasp on languages makes her an avid traveller with her family on overseas trips.

When she’s not focusing on writing copy that makes the complex simple, Katie can be found cooking, running, or planning her next family getaway.

Latest Articles By Katie Gibson

The History of Marriott Hotels: A DC Root Beer Stall Becomes the World’s Biggest Hotel Chain

With over 8,700 properties and 1.4 million rooms across more than 130 countries, Marriott is undeniably a titan in the…

Katie Gibson
1 day ago
Statistics, Facts & Data

The History of Dell – Tied to One Entrepreneurial Visionary

Based in Round Rock Texas, Dell Technologies is one of the biggest names in computing globally. Starting as a computer…

Katie Gibson
March 29, 2024
Statistics, Facts & Data

Know Your Risk Factors: STEEPLE Analysis in 4 Easy Steps

A STEEPLE analysis is a technique used by organizations to understand external factors that can have an impact on business…

Katie Gibson
March 22, 2024
Statistics, Facts & Data

The History of UPS: Two Teens and $100 Built a Global Logistics Giant

Known in the industry as "Big Brown", United Parcel Service, Inc. (UPS) is the world's largest package delivery company. Now…

Katie Gibson
March 21, 2024
Statistics, Facts & Data

The 175-Year History of American Express: From Railroads to Premium Credit Cards

American Express is a global household name and dominant player in the financial world, with around 133 million cardholders worldwide.…

Katie Gibson
March 6, 2024
Statistics, Facts & Data

Sharpen Your Investment Decisions with Tobin’s Q in 4 Simple Steps

Tobin's Q, or the Q ratio, is used to compare the market value of firms to the replacement cost of…

Katie Gibson
February 28, 2024
Statistics, Facts & Data

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