Marketing and communications expert & speaker with 20 years expertise in the travel and hospitality industry. Consulting since early 2012, I provide strategic planning, social media & mobile development counseling to small and medium businesses alike. Reach me at [email protected] or www.fredericgonzalo.com
by Frederic Gonzalo - In a recent post, I shared with you what I thought would be 5 Digital Marketing Trends for 2015. One…
by Frederic Gonzalo - I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s…
by Frederic Gonzalo - Every year, TripAdvisor comes out with its TripBarometer: Psychology of Travel report, examining the motivations behind travelers’ vacation choices, traveler…
by Frederic Gonzalo - In my previous post, Key Performance Indicators (KPIs) for Your Social Media Dashboard, we took a look at the most…
by Frederic Gonzalo - Ever wondered what you really need to measure in order to gauge your success on social networks? The social conundrum…
by Frederic Gonzalo - This is the eleventh in a series of “Best Practices in Travel” posts to be published on this blog. Today,…
by Frederic Gonzalo - This is the tenth in a series of “Best Practices in Travel” posts to be published on this blog. Today,…
by Frederic Gonzalo - Earler this year, we celebrated Facebook’s 10th anniversary, LinkedIn boasted more than 300 million active users while TripAdvisor now has…
by Frederic Gonzalo - In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics.…
by Frederic Gonzalo - This is the eighth in a series of “Best Practices in Travel” posts to be published on this blog. Today,…
by Frederic Gonzalo - This is the seventh in a series of “Best Practices in Travel” posts to be published on this blog. Today,…
by Frederic Gonzalo - This is the fifth in a series of “Social Media Best Practices in Travel” posts to be published on this…
by Frederic Gonzalo - This is the first in a series of “Social Media Best Practices in Travel” posts to be published on this…
by Frederic Gonzalo - Well, I had been hearing about “it” for the past week in various blog posts and tweets, and so I…
by Frederic Gonzalo - With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a…
by Frederic Gonzalo - The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’…
by Frederic Gonzalo - Not too long ago on this blog I shared the results from a recent study conducted by Sprout Social and…
by Frederic Gonzalo - For marketers working in the travel and hospitality vertical, it’s an ongoing challenge to find the right tools to reach…
by Frederic Gonzalo - TripAdvisor commissioned a report last December in order to better understand the importance of review sites in the decision-making process…
by Frederic Gonzalo - Social media has changed how people and brands communicate with each other, creating expectations and new speed levels of interaction.…
by Frederic Gonzalo - Time flies, they say, when you’re having fun… well, it’s already been 10 years since Mark Zuckerberg and associates came…
by Frederic Gonzalo - Expedia Media Solutions partnered with ComScore during the summer of 2013, surveying over 1,000 US Adults who had traveled in…
by Frederic Gonzalo - In the travel & hospitality sphere, it’s always insightful to take a closer look at how hotels embrace new technologies…
by Frederic Gonzalo - Love it or loathe it, Facebook continues to be an important player in the travel sphere, as was recently highlighted…
by Frederic Gonzalo - Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to…
by Frederic Gonzalo - Through September and October 2013, UK-based call tracking firm ResponseTap commissioned two pieces of research with a view to understanding…
by Frederic Gonzalo - Ever since its creation back in 2010, Pinterest estimates there have been over 750 million pins in the ‘travel’ category,…
by Frederic Gonzalo - I recently shared with you what I expected as five key social media marketing trends to look out for in…
by Frederic Gonzalo - Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year Holidays has begun. I…
by Frederic Gonzalo - What do you get when more and more business travelers extend their stay at their destination for leisure purposes? Bleisure…
by Frederic Gonzalo - With all the ongoing changes happening with Facebook, it’s sometimes tough to keep up and sort out what’s important and…
by Frederic Gonzalo - The Destination Marketing Organization, or DMO — also known in some cities as the Convention and Visitors Bureau (CVB) —…
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