Erin Hynes, Author at Business2Community - Page 2 of 2

Erin Hynes

Contributor
21 Articles

Latest Articles By Erin Hynes

6 Misconceptions About Connected TV Debunked

Connected TV (CTV) describes any type of TV that can be connected to the internet and can stream digital video.…

Erin Hynes
May 1, 2021
Tech & Gadgets

Targeting Without Cookies? Time to Embrace Contextual Advertising

Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie…

Erin Hynes
April 6, 2021
Online Marketing

Understanding the Differences Between CTV and OTT Advertising

In recent years, streamed television content has become an exciting opportunity for digital campaigns. As you integrate streaming TV into…

Erin Hynes
March 29, 2021
Marketing

How Customer Acquisition has Shifted in the Digital Age

The immediate goal of any digital campaign is to earn and retain customers. And with the number of channels available…

Erin Hynes
March 22, 2021
Customer Experience

Getting Granular with UTM Codes and Google Analytics

When it comes to tracking campaign performance, having the right details can make all the difference. Detailed data will help…

Erin Hynes
March 8, 2021
Online Marketing

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