by Jay Leonard - Let’s talk about that most elusive of goals: tone… Nope, I don’t mean your wobbly upper arms. If your business…
by Jay Leonard - Is email marketing still relevant in the golden age of social media? Is marketing automation an efficient tool or an…
by James Spillane - Production values worthy of Hollywood, celebrity endorsements, sexy shoots in exotic places…the bigger the marketing budget, the better the buzz…
by Alan Draper - “Faith is taking the first step even when you can’t see the whole staircase.” ― Martin Luther King Jr. There’s…
by Alan Draper - Imagine that you must pick between a competent team of marketers or a mediocre team with one or two brilliant…
by Connor Brooke - Quick! How many shopping days are left until Christmas? Or more importantly, how many Amazon holiday deal days are left?…
by Jay Leonard - Remember that old saying, “when I tell you to jump, you ask how high?” Every industry has an 800-pound gorilla…
by Connor Brooke - December is a weird month for small business owners. I have been known to describe it as the Month of…
by James Spillane - In the midst of all the depressing political coverage lately (regardless of whether you voted for Trump, can you really…
by James Spillane - So you think you should be blogging about your business. But you aren’t sure how much time and effort you…
by Connor Brooke - What do advertisers, politicians, and mischievous kids on Halloween all have in common? They all know that fear has a…
by Jay Leonard - Isn’t it amazing how being “busy” has become almost a mystique? The assumption is that if you aren’t busy all…
by James Spillane - As the recent news concerning a certain braggadocious political candidate’s past vulgar talk about women reminds us, The Internet never…
by Connor Brooke - We all know what a bad customer service experience feels like: You take the afternoon off and treat yourself to…
by Connor Brooke - Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and…
by Jay Leonard - You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have.…
by Connor Brooke - Would the offer of a FREE! tattoo make you more inclined to go under the needle? Well, if you have…
by Connor Brooke - What do you think about the plagiarism accusations against Melania Trump? Was it really plagiarism? 58 words? Who cares? After…
by Alan Draper - During the July 4th holiday, I decided to celebrate our nation’s independence by locking myself in a car with my…
by Connor Brooke - When it comes to talking website strategy, I usually focus on simple, but dramatic elements that make a big difference…
by Alan Draper - Have you ever spotted a super cute top hanging in a storefront window only to walk by that same window…
by Connor Brooke - You know that feeling you get when you finally get around to cleaning out your closet and in the process,…
by Connor Brooke - So back when I was in grammar school, my best friend, Wendy, told me she might move away to California…
by James Spillane - There is this great line from an episode of Sex in the City that is as true about finding clients…
by Alan Draper - All signs point to summer: In the DC area, almost overnight, it went from cold and rainy to HOT and…
by Connor Brooke - The color of the top I am wearing is black. My shoes are green and the car I will take…
by Connor Brooke - Even if you weren’t part of the campaign, you are probably aware that Harriet Tubman will take Andrew Jackson’s place…
by Alan Draper - Picture yourself in a store. The store has racks and racks of clothes. Not only are the racks close together,…
by Jay Leonard - Let’s just say it: in business, mistakes happen. Of course, in a perfect world, you would deliver everything to every…
by Connor Brooke - What would you think if I told you that that box of cereal you want to buy will cost you…
by James Spillane - Ever start to bake a cake and then realize that you don’t have flour, so you run to the store;…
by James Spillane - This week, with less than 24 hours notice, the DC Metro system shut down for 29 hours ON A WORKDAY.…
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