Erica leads Constant Contact’s social media marketing efforts where she develops and executes strategic social business and communications programs that drive brand awareness, affinity, and conversion. She has managed marketing programs at several B2B technology companies, and has a background in content development, marketing analytics, and project management.
by Erica Ayotte - It also won’t make your marketing program successful, and it certainly won’t drive revenue either. That is — if it’s…
by Erica Ayotte - “Content curation” is one of those phrases that gets repeated ad naseum without much thought about what it actually means…
by Erica Ayotte - Earlier this month, Twitter (finally) released a native analytics platform to all users. If you don’t use a Twitter analytics…
by Erica Ayotte - The Boston Marathon, the world’s oldest annual marathon, serves as a yearly reminder of what hard work, perseverance, and carbo-loading…
by Erica Ayotte - We are past the point where mobile is an add-on or afterthought: Nearly 25% of web traffic came from a…
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