Elliot Begoun, Author at Business2Community - Page 2 of 3

Elliot Begoun

Contributor
36 Articles

Latest Articles By Elliot Begoun

Tardigrade Circle Theory

I had a recent conversation with the co-founders of a brand. They were struggling with a tricky question. They were…

Elliot Begoun
February 16, 2021
Strategy

Every Statistic Has a Who

38% of Americans consider themselves flexitarian. 36.5% of Americans are clinically obese. 93% of people believe breakfast is essential, but…

Elliot Begoun
February 9, 2021
Business Intelligence

What’s the Most Important Investment?

What’s the most important investment you can make in your brand? Hint, it’s not marketing, packaging, sales, or even your…

Elliot Begoun
January 14, 2021
Strategy

The Ugly but Honest Truth About Motivation

Motivation alone will not help you accomplish your goals. There, the elephant in the room has been called out. We…

Elliot Begoun
December 9, 2020
Strategy

Consumers Aren’t Interested In Your Product

Canva. com This may come as a shock; consumers aren’t all that interested in your product. Many founders lose sight…

Elliot Begoun
October 14, 2020
Consumer Marketing

Why Should We Invest In You?

Canva.com Spoiler alert. Investors, be they angels, a VC fund, or a family office, invest. That is what they do.…

Elliot Begoun
October 6, 2020
Finance

Percentage of Revenue

canva.com Three times last week, I was asked a similar question. What is the right percentage of revenue? One asked…

Elliot Begoun
September 29, 2020
Strategy

No Rest for the Weary

This is going to be another of my tough love articles. So, if you don’t feel like having some cold…

Elliot Begoun
July 22, 2020
Workplace Culture

How Should My Brand Show Up?

Before I go any further, let me start by pointing out the elephant in the room, me. I am a…

Elliot Begoun
June 24, 2020
Public Relations

The Consumer Continuum

Canva.com I find it fascinating that somehow we’ve all been trained to ask the same questions, “What’s your velocity?”, What’s…

Elliot Begoun
May 20, 2020
Consumer Marketing

The Uncertainty Premium

Canva.com “Don’t raise capital now.” That is what a speaker said the other day on one of the many great…

Elliot Begoun
May 6, 2020
Strategy

Life After COVID-19

Canva.com I was wrong about what each of our grown kids would choose as their path in life. I’ve never…

Elliot Begoun
April 16, 2020
Strategy

Finding Opportunity Amidst the Chaos

Canva.com Our original business plans for 2020 are long gone. I, for one, feel as if we've spent the appropriate…

Elliot Begoun
April 10, 2020
Leadership

The Future Arrived a Bit Early

Canva.com This was coming, and it was only a matter of time. I am not talking about Covid-19. Unlike Bill…

Elliot Begoun
April 2, 2020
Strategy

While the Masses Hoard Toilet Paper, Innovators Install Bidets

Canva.com “While the masses hoard toilet paper, innovators install bidets.” That has been my mantra this week. My poor wife,…

Elliot Begoun
March 25, 2020
Business Innovation

You Can’t Control the Uncontrollable

Canva.com This year the Expo West hangover is very different than in past years. The week after is usually one…

Elliot Begoun
March 14, 2020
Strategy

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