Cody Ward is a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area. He has worked to help Fortune 500 companies and small businesses alike fit together the right pieces of their B2B or B2C marketing puzzle. By combining technical solutions with modern marketing strategy, Cody has developed a track record for executing digital marketing campaigns that deliver strong ROI results.
by Cody Ward - Twitter is a fantastic tool for disseminating information to an audience in real-time. It’s absolutely no surprise that companies, celebrities,…
by Cody Ward - Sometimes web designers, entrepreneurs, and digital marketers just need some basic stock photography to elevate their website or landing page.…
by Cody Ward - One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a…
by Cody Ward - For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales…
by Cody Ward - There are many factors to consider when you’re choosing the social media platform that is right for your brand or…
by Cody Ward - Business owners sometimes treat their online marketing like flossing. They know they should do it, but it nevertheless gets buried…
by Cody Ward - If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually…
by Cody Ward - There are many elements to marketing that can prove effective for growth of a business. However, at the heart of…
by Cody Ward - If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in…
by Cody Ward - Now that you have a website, the next natural question is “How do I get people to come visit it?”…
by Cody Ward - It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Take a…
by Cody Ward - First off, let’s take a step back and understand people’s behavior online. Every minute there are 70 new website domains…
by Cody Ward - It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if…
by Cody Ward - It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such…
by Cody Ward - Every company, every industry, and even every department in a single company can have different results. If you want to…
by Cody Ward - Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United…
by Cody Ward - I recently attended a marketing conference in Indianapolis, IN called Connections – “Inspire the Future”. The event was put on…
by Cody Ward - As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble…
by Cody Ward - I recently stumbled upon an useful infographic created by Digital Net Agency, a performance-based search agency with a concentration on…
by Cody Ward - Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and…
by Cody Ward - Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers…
by Cody Ward - If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one…
by Cody Ward - If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or…
by Cody Ward - Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions…
by Cody Ward - If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created…
by Cody Ward - Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many…
by Cody Ward - For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive…
by Cody Ward - A recent infographic by Mogreet, a leader in mobile video and MMS messaging, stacks up the usage and engagement of…
by Cody Ward - Originally developed by President Dwight D. Eisenhower, promoted by Stephen Covey’s top-selling book 7 Habits of Highly Effective people, and…
by Cody Ward - If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then…
by Cody Ward - If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to…
by Cody Ward - Your customers are looking to buy your product or service, but why should they choose you? As a responsible consumer,…
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