Bryan Evans, Author at Business2Community

Bryan Evans

Contributor
36 Articles

For more than 25 years, Bryan Evans has served as a strategic advisor to organizations and individuals in technology, non-profit, finance, economic development, healthcare, and marketing. As the founding editor of an online publication, Evans also leads stories highlighting people, organizations, initiatives, historic moments, events, arts & culture, and business attractions.

Latest Articles By Bryan Evans

How Banks Can Use Content To Attract Millennials

Millennials are funny when it comes to money. If you follow the dollar trail long enough, you’ll eventually end up…

Bryan Evans
October 29, 2014
Loyalty Marketing

Top Five Public Relations Takeaways of 2014 (So Far)

As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in…

Bryan Evans
October 23, 2014
Public Relations

Discovering Your Public Relations Point Of View

In all of our PR strategy sessions, one simple idea always seemed to rise above the high-level concepts and industry…

Bryan Evans
October 9, 2014
Public Relations

Liar, Liar Pants on Fire: Tales of Unethical PR Strategies

We live in a world where slick willie public relations practitioners are becoming more and more adept at fooling the…

Bryan Evans
October 3, 2014
Public Relations

What Marketers Need To Know: What “Value” Means To Millennials

Ever wonder why most millennials today won’t invest in that new car or prefer to rent rather than buy? It’s…

Bryan Evans
September 17, 2014
Marketing

Why Consumers Are Fed Up With Your Marketing

Folks, I’m about to share some information with you that may forever change the way you market to consumers. But…

Bryan Evans
September 16, 2014
Consumer Marketing

Spinning Consumers with the Virtual Reality Experience

I’ve never been in a severe tornado. Yet, the Weather Channel and movies like Twister have certainly shaped my perception.…

Bryan Evans
September 11, 2014
Consumer Marketing

The Hard Truth: Why Reporters Won’t Answer Your Phone Calls

I remember those days in the Big Apple pitching heaps of reporters during the mid to late 90s. It was…

Bryan Evans
September 2, 2014
Public Relations

The Surprising Thing About Google That’s Holding Back Your Content Strategy

When was the last time your marketing team broadened its reach beyond Google? It’s hard to imagine because Google has…

Bryan Evans
August 13, 2014
Content Marketing

The Disrespectful Brand: Why Employees Need to Be Engaged

True story: A 70-year-old woman approaches a brand-named restaurant to order takeout. As she waits for her order to be…

Bryan Evans
August 6, 2014
Branding

Fishy Facebook Campaign Gets Users To Stop Scrolling

OK. I’ll be the first one to admit: this headline taken out of context may appear somewhat odd. After all,…

Bryan Evans
August 6, 2014
Facebook

The High Dive: Making a Splash with Storytelling

I get an unsettled feeling inside when I think about diving – particularly going headfirst into any body of water.…

Bryan Evans
July 23, 2014
Marketing

Matrix of Mobile Content: Branding with an Alternate Reality

Remember in The Matrix when Morpheus says to Neo: “Have you ever had a dream, Neo, that you were so sure was…

Bryan Evans
July 23, 2014
Mobile & Apps

5 Content Blunders To Avoid When Taking That Summer Vacation

Got summer vacation plans? Perhaps you’re going to spend some time soaking up the sun. That sounds real nice, and…

Bryan Evans
July 9, 2014
Content Marketing

Brand Disconnect: Why Fast Food Consumers Aren’t Lovin’ It

In today’s rapidly-changing fast food industry, some consumers are hungry for healthier food options while others only care about taste.…

Bryan Evans
July 5, 2014
Branding

Today’s Marketing Lesson: How 5 Brands Are Winning With Millennials

It’s no secret that millennials have the purchasing power to skyrocket a brand’s success. But reaching them is not easy.…

Bryan Evans
June 22, 2014
Marketing

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