by Andrew Sheridan - Does your paid search ROI ever feel like a bit of a mystery? You are spending a big chunk of…
by Andrew Sheridan - There are a lot of marketing technology solutions out there and it seems like a new one pops up every…
by Andrew Sheridan - Analytics and reporting is in high demand, as data now plays an essential role in the decision-making process for many…
by Andrew Sheridan - In a world where poor customer reviews can make or a break business, customer-centricity has forced itself to marketing’s epicenter.…
by Andrew Sheridan - High-performing marketers are obsessed with A/B testing. This obsession is driven by the need to optimize every aspect of their…
by Andrew Sheridan - Marketing teams rely on their analytics to perform at the highest level and drive results that boost your business’s bottom…
by Andrew Sheridan - High-performing marketing teams live and breathe data. Superb marketing analytics empower marketers to intelligently optimize their campaigns and prove success.…
by Andrew Sheridan - The way we interact with technology has changed drastically in recent years, and 2017 is poised to push the envelop…
by Andrew Sheridan - The relationship between marketing and sales teams has always been tenuous, but getting both teams on the same page will…
by Andrew Sheridan - Marketers depend on their analytics to confidently understand and improve the performance of their marketing campaigns. It is crucial that…
by Andrew Sheridan - It’s that time of year again when marketing leaders fight tooth and nail for every dollar of their 2017 budget.…
by Andrew Sheridan - Dependable marketing analytics are the backbone to the many difficult decisions marketing leaders must make every day. It’s hard to…
by Andrew Sheridan - The travel industry has been impacted by mobile’s rapid surge in popularity with over 70% of US travelers now using…
by Andrew Sheridan - Omni-channel marketing is extremely difficult to measure. Every channel added to your marketing mix brings more data, another layer in…
by Andrew Sheridan - The analytics team supports the entire marketing department and naturally receives a wide range of questions on a weekly basis.…
by Andrew Sheridan - Marketing leaders rely on analytics to optimize their marketing campaigns and prove results. Data is the foundation of all analytics,…
by Andrew Sheridan - We know how difficult it is to engage customers early in the customer journey, with many waiting until the last…
by Andrew Sheridan - The world has gone mobile and digital marketers are taking every opportunity to connect with consumers on their mobile devices.…
by Andrew Sheridan - Digital marketing has gone mobile. And thanks to smartphones and click‐to‐call, consumers are responding to search, social, display, and other…
by Andrew Sheridan - As marketers we are constantly testing and improving our campaigns to optimize conversions and revenue. This is often accomplished through…
by Andrew Sheridan - Attribution has been the foundation of marketing analytics since the dawn of marketing. Every marketing team worth their salt has…
by Andrew Sheridan - The current state of the digital media industry has a lot of marketers worried. Digital ad spend continues to go…
by Andrew Sheridan - Email is the backbone of B2B marketing and remains one of the most effective channels for engaging customers. Cutting-edge automation…
by Andrew Sheridan - Last year we saw mobile overtake desktop in ad spending, and by 2017 over 70% of paid search spend will…
by Andrew Sheridan - Remarketing is one of the most widely used and efficient targeting strategies used by digital marketers. It relies on user…
by Andrew Sheridan - Engaging with customers has become increasingly difficult in recent years. Marketers are struggling to keep up with the growing number…
by Andrew Sheridan - Many B2B marketers are throwing the demand generation rule book out the window and embracing a new approach to marketing:…
by Andrew Sheridan - Proving ROI is a top priority for marketing leaders, yet it continues to be one of the most difficult things…
by Andrew Sheridan - Smartphone addiction is real. The whole world seems to be hooked on the bright screens and constant connection of mobile.…
by Andrew Sheridan - Marketers put a lot of faith in data. It seems like marketing decisions are hardly ever made anymore without first…
by Andrew Sheridan - At the beginning of this year I wrote an article about how 2015 will be a crucial year for big…
by Andrew Sheridan - As 2015 comes to a close, marketers have turned their attention to forecasts of next year’s ad spend growth. Earlier…
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