With over 120 million daily active users, YouTube is one of the best ways to advertise your business to a wide audience. That said, video advertising is uniquely challenging for business owners with no prior video marketing and editing experience. If you want to get a high return on your investment, you need to partner up with the best YouTube marketing agencies.

The trouble is that there are thousands of YouTube advertising agencies out there, all offering a different array of services at different prices. Researching and comparing all of your options would take weeks, if not months. That’s why we’ve put together a list of the best YouTube advertising firms, so you can quickly find the right one for your business. 

The 10 Best YouTube Marketing Agencies for 2022

After reviewing and comparing dozens of different companies, we’ve put together a list of the 10 best YouTube advertising agencies that have impressive track records and reliably help brands generate thousands of qualified leads from their YouTube marketing campaigns. 

Here’s our list of the best YouTube advertising companies in 2022:

  1. NoGood — Overall the Best YouTube Marketing Agency
  2. Vireo Video — Best for Developing a Comprehensive, Data-Backed YouTube Marketing Strategy
  3. Lyfe Marketing — Best YouTube Marketing Firm for Small Businesses
  4. Barracuda Digital — Best for Leveraging Existing Video Content Assets
  5. NeoReach — Best for YouTube Influencer Marketing
  6. Factor One Marketing — Best Long-Term Digital Advertising Partner
  7. Sociallyin — Best for a Comprehensive Social Media Advertising Strategy
  8. Single Grain — Best for Business with a Limited Advertising Budget
  9. Passion Digital — Best for In-Stream and In-Display Ads
  10. RED Digital — Best for YouTube Channel Creation

The Top YouTube Marketing Agencies Reviewed

It’s important to understand what services different companies offer before you choose your YouTube advertising partner. One YouTube advertising firm might only offer ads management, while another YouTube ads agency might provide a fully-managed service that includes script writing, shooting the ad, and video editing. 

To make an informed decision about which is right for you, read on for our in-depth reviews of the best YouTube marketing agencies.

1. NoGood — Overall the Best YouTube Marketing Agency

NoGood YouTube advertising agency

NoGood is a marketing agency that offers the full spectrum of video marketing services. It helps brands leverage videography to develop engaging, powerful stories that captivate the audience and consistently generate revenue. 

Rather than just offering YouTube advertising, NoGood uses a comprehensive video marketing approach to tell your brand’s story through creative, clever, customer-oriented videos.

NoGood views every marketing video as a unique opportunity to establish rapport with your audience, develop your brand’s narrative and visual identity, and connect with the target audience on a deeper level. 

The videos are developed by marketing experts in NoGood’s state-of-the-art studio, using high-quality, modern equipment, and exude professionalism. On top of standard studio production, the company offers 2D animation, GIFs, and location shoots.

To ensure your YouTube videos yield the desired results, NoGood’s experts will sit down with you to discuss the strategy and content brief and develop a detailed pre-production plan.

You’ll then be able to review each video before it’s posted, whether it’s a YouTube video for your channel, a video ad, or a video testimonial. 

On top of YouTube, NoGood was also one of our best TikTok marketing agencies, so its expertise can help you reach a younger audience on this rapidly growing social media platform. 

Pros

  • Video marketing experts with years of experience
  • World-class production studio and high-quality video equipment
  • On-location shoots and studio production
  • Thorough target market research and pre-production planning

Cons

  • Doesn’t offer YouTube ads as a standalone service

Services Team Clients Min. Advertising Budget
Strategy & Audit

Creative Briefs

Pre-Production Planning

Video Editing

Animation

Video ads

YouTube and TikTok Video Marketing

11 – 50 employees ByteDance, Fratelli Carli, Ghostery, Rivet, Merlin Custom quotes for each client

2. Vireo Video — Best for Developing a Comprehensive, Data-Backed YouTube Marketing Strategy

Vireo Video

Vireo Video is a YouTube-certified agency that specializes in YouTube marketing and advertising. 

The company doesn’t just do the work for you. Instead, it aims to educate brands and help them fully understand the intricacies of video marketing.

This does require heavy involvement from your team throughout the process, but it also ensures you’ll be able to leverage YouTube as a marketing channel even after finalizing the business partnership with Vireo Video.

As an expert in the field, Vireo Video will help you develop a comprehensive YouTube marketing strategy, fully optimize your videos for YouTube SEO, and create stunning ads that get clicks. 

The strategy involves everything from competitor analysis and keyword research to full channel audit and YouTube strategy blueprints. Instead of guessing what might or might not work for your audience, you’ll get a data-backed strategy that’s all but guaranteed to generate thousands of views and skyrocket your revenue.

Vireo Video will also search optimize every single video on your YouTube channel, including tags, thumbnails, descriptions, and keyword distribution.

This will ensure that your videos get discovered by the right people and that your target audience stays engaged and keeps coming back for more of your brand’s video content.

When it comes to YouTube ads, Video Video offers a fully-managed service. They’ll plan the strategy, identify the best ad placement, monitor your ad spend, and provide detailed performance reports.

And they boast impressive results, with one client experiencing a whopping 300% increase in social traffic as a result of Vireo Video’s YouTube advertising campaign.

Pros

  • Specialized in YouTube advertising
  • Detailed channel audit and data-backed YouTube strategy blueprints
  • Constant communication throughout the entire process
  • A free consultation call to discuss your YouTube marketing strategy

Cons

  • Requires heavy involvement from your team

Services Team Clients Min. Advertising Budget
Channel Audit

Keyword Research

Competitor Analysis

Content Strategy Consultations

YouTube SEO

YouTube Advertising

11 – 50 employees Sounds True, Polycime, Exabeam, Eckhart Tolle, JP Spears Custom quote after a free consultation call

3. Lyfe Marketing — Best YouTube Marketing Firm for Small Businesses

Lyfe Marketing

Lyfe Marketing is a social media management agency that helps businesses connect with their audiences, build brand awareness, establish authority in their niche, and maximize revenue.

The company’s YouTube promotion services are primarily geared toward startups and small businesses that have no previous experience with YouTube marketing.

Lyfe Marketing offers a full YouTube marketing and advertising package that includes everything from channel creation to influencer marketing ads. 

If you want to dip your toes into YouTube marketing but don’t know where to start, Lyfe Marketing can help you determine the best type of content for your channel and the best type of ads to start out with. You’ll learn how to optimize your YouTube marketing strategy, how to target the right audience, what to measure, and how to maximize your return on investment (ROI). 

If you partner with Lyft Marketing, you’ll have a dedicated account manager that will guide you through the entire process. The marketing professionals at Lyft Marketing will also help you develop a winning YouTube bidding strategy to ensure you get the most value for your money and consistently generate revenue from your YouTube advertising campaigns. 

The best part about Lyfe Marketing is the fact that you can schedule a free consultation to see exactly how the company can help you skyrocket your sales through YouTube marketing and advertising.

And they can help you with a lot more than just YouTube marketing, in fact they were one of our best social media marketing agencies too.

Pros

  • Proven track record and impressive client portfolio
  • Comprehensive YouTube marketing strategy
  • YouTube channel creation and strategy sessions
  • Ongoing YouTube marketing strategy optimization
  • Free consultation call

Cons

  • Requires full dedication from your marketing team

Services Team Clients Min. Advertising Budget
YouTube Channel Creation

YouTube Advertising

Campaign Management

Strategy Optimization

Reporting & Analytics

11 – 50 employees Hilton Hotels, Royce, DSLR Camera, My Lala, Mototrax Custom quotes for every client

4. Barracuda Digital — Best for Leveraging Existing Video Content Assets

Barracuda Digital

Barracuda is a Google Premium Partner agency with extensive experience in YouTube advertising.

It offers a fully-managed YouTube advertising service that includes video creation, ad placements and management, cross-channel tracking, and performance reporting. 

Whether you want to build brand awareness, boost engagement, or drive qualified traffic to your website, Barracuda will create high-quality video ads that are on-brand, persuasive, and relevant to your target audience. 

The unique thing about this YouTube advertising agency is that it helps brands repurpose their existing video assets. For example, if you already have video testimonials from your customers or how-to tutorials on your website, Barracuda can help you turn these into powerful YouTube ads.

On top of that, you can either have Barracuda create new video assets for your business or help you put together a detailed content brief for a different creative agency. 

The company will monitor your YouTube ads daily, optimize them for your target demographic, oversee your ad spend, and put together detailed reports that provide key marketing insights for future advertising campaigns. 

Apart from YouTube, Barracuda offers fully-managed advertising services for Facebook, Instagram, Twitter, and other popular social media platforms.

Pros

  • Helps you leverage existing video assets
  • Offers everything from video creation to campaign optimization
  • Implements cross-channel reporting and campaign impact assessment
  • Complete YouTube channel setup and management

Cons

  • No free consultation call

Services Team Clients Min. Advertising Budget
YouTube Channel Setup & Management

Video Creation

Video Ad Placements & Management

Video Ad Tracking & Reporting

Cross-Channel Tracking

11 – 50 employees Team Tactics, Staysure, Electrolux, Hotpoint Service, United for Wildlife Custom quotes for each client

5. NeoReach — Best for YouTube Influencer Marketing

NeoReach YouTube Influencer Marketing

If you want to partner up with popular content creators on YouTube and have them promote your products or services to millions of people in their videos, NeoReach is your best bet.

The company specializes in influencer marketing and helps brands connect with niche influencers with large, engaged audiences. 

This is an excellent alternative to traditional YouTube advertising for two main reasons:

First, it’s way more affordable.

Second, you’ll know for a fact that your ads are shown to an audience that’s already interested in the industry your business operates in. 

NeoReach will work to understand your brand, your target audience, and the solutions you’re offering. The company will perform in-depth market and competitor analysis to create a data-backed strategy and source the most suitable niche influencers. 

NeoReach will handle all of the communication and logistics with YouTube content creators, so you won’t have to worry about sending a dozen different emails daily and coordinating all the different influencers. 

If you partner up with NeoReach, you’ll also have access to full campaign performance analytics, so you’ll know how your YouTube campaign is performing at any given time.

The company will share actionable insights with you regularly, which will help you optimize your other marketing endeavors as well, so you can maximize sales and conversions.

Pros

  • Cost-effective YouTube influencer marketing campaigns
  • NeoReach handles all the communication and logistics
  • Niche content creators with large viewer bases
  • Data-backed campaign planning and optimization

Cons

  • Only offers influencer marketing services

Services Team Clients Min. Advertising Budget
Strategy Planning

Influencer Identification

Campaign Management

Reporting & Analytics

51 – 200 employees Amazon, Airbnb, Hyundai, Walmart, TLC $50,000 – $99,000

6. Factor One Marketing — Best Long-Term Digital Advertising Partner

Factor One YouTube Advertising

Factor One is an advertising agency that specializes in Search Engine Optimization (SEO), Google Ads management, and YouTube advertising. 

If you’re looking for a long-term digital advertising partner, Factor One is a great choice.

Rather than just creating a simple YouTube ads campaign, the company will strive to learn all the ins and outs of your business and develop a unique, powerful advertising campaign that meets your business needs. 

With decades of experience in the industry, the professionals at Factor One know everything there is to know about YouTube ads. They can help you create effective video ads that are designed to work well on YouTube.

The video ads Factor One creates range from 2D animation to on-location shoots. Every video is 100% unique and tailored to a particular company’s brand, tone of voice, and target audience. 

The company also leverages YouTube audience metrics to help you zero-in on your target audience and remarket your products and services on YouTube to people who have already expressed interest in your business.

Factor One can even help you take full advantage of YouTube ad sequencing.

This method lets you show ads to your audience in a particular order, so you can gradually build interest in your products, boost brand awareness, and maximize conversions. 

Pros

  • A team of experienced YouTube advertising professionals
  • Thorough discovery process to understand all aspects of your business
  • State-of-the-art video production
  • Complete YouTube ads campaign management

Cons

  • Requires constant communication and heavy involvement from your team

Services Team Clients Min. Advertising Budget
YouTube Strategy Consulting

Video Production

YouTube Ads Campaign Management

Reporting & Analytics

1- 10 employees DNA Debt Solutions, AQ Outdoors, 4iiii Innovations Less than $10k per month

7. Sociallyin — Best for a Comprehensive Social Media Advertising Strategy

Sociallyin

Sociallyin takes a holistic approach to social media advertising and helps businesses leverage all popular social media platforms to build brand awareness and reliably generate sales. 

The company understands the ever-shifting landscape of paid social media and creates unique advertising strategies that follow the latest trends on each individual platform.

This way, rather than posting the same video ad on YouTube, Facebook, and Instagram, Sociallyin takes on a different approach based on statistical data and creates platform-specific ads that are fully optimized for conversions (one reason why it also ranked highly on our list of the best Instagram marketing agencies).

The agency’s process starts with the discovery phase, where their team of digital marketing professionals learns everything about your business, products and services, niche, and competitors.

After doing a full paid media audit, Sociallyin will help you develop an effective paid media strategy and recommend everything from platforms, ad copy, and visuals to ideal target audience identification and budget allocation. 

The one major drawback of Sociallyin is that it doesn’t offer content creation.

You should think of them as a strategic partner that helps set up and manage your YouTube ads, but you’ll still be responsible for coming up with ad ideas and shooting and editing the videos.

Pros

  • In-depth platform and competitor analysis
  • Data-driven social media advertising strategy
  • Laser-targeted audience identification
  • Technical implementation, optimization, and testing

Cons

  • Doesn’t offer video content creation

Services Team Clients Min. Advertising Budget
Paid Media Strategy Development

Target Audience Identification

Content Implementation

Campaign Management

Conversion Tracking & Optimization

51 – 200 employees Dick’s Sporting Goods, Toyota, Snap Fitness, Mercane Wheels, Universal Asset Management Custom quotes for each client

8. Single Grain — Best for Business with a Limited Advertising Budget

Single Grain

Single Grain is another great YouTube ad agency that offers both campaign management and content creation.

In other words, all you have to do is explain what your business is about, what products/services you want to promote, and who you want to target, and the agency handles everything else. 

There is a variety of creative options at your disposal if you opt for Single Grain, including simple text ads, mobile ads, retargeting videos, and pre-roll and mid-roll YouTube video ads. 

Single Grain is all about reaching the right people with the right message. To ensure that your ads get shown to the right audience, the company takes multiple variables into account, such as demographic groups, online behavior, keywords, interests, and geotargeting. 

The best part about Single Grain is the fact that it offers constant campaign optimization and ROI management, so there’s no chance you’ll be wasting money running underperforming ads for weeks. 

We also like the fact that Single Grain charges brands a percentage of their ad spend. This makes their services affordable to both smaller businesses and startups, as well as huge enterprises with six-figure marketing budgets.

Pros

  • Laser-targeted audience identification
  • Variety of creative options for YouTube video ads
  • Constant campaign optimization
  • Affordable

Cons

  • Doesn’t offer YouTube channel creation

Services Team Clients Min. Advertising Budget
Strategy Planning

Campaign Setup & Management

Content Creation

Ongoing Optimization

Reporting & Analytics

51 – 200 employees Amazon Alexa, Lever.co, Nextiva, Intuit, Harris Teeter Under $1,000

9. Passion Digital — Best for In-Stream and In-Display Ads

Passion Digital

Passion Digital is an advertising agency that understands the power of YouTube.

It offers a fully managed YouTube advertising service that involves target audience identification, ad creation, bidding strategy development, and campaign management and optimization.

The service is great for well-established businesses who already have a YouTube advertising strategy planned and want to outsource campaign management to a professional advertising agency. 

That said, Passion Digital deals strictly in YouTube advertising, meaning it doesn’t offer YouTube marketing consulting, channel creation, or video optimization services.

The upside is that your involvement in the process is minimal, but the downside is that you need to have a strategy prepared. 

You need to know exactly who you want to target, how much money you want to spend, and what types of ads you want to run on the platform.

On top of that, you’ll be in charge of creating the videos since Passion Digital doesn’t offer anything apart from YouTube ads camping management.  

Pros

  • Fully outsourced YouTube ads campaigns
  • Minimal involvement from your team

Cons

  • You have to create the strategy and videos
  • The company doesn’t offer any YouTube marketing services
  • Only offers TrueView in-stream and in-display ads

Services Team Clients Min. Advertising Budget
TrueView In-Stream and In-Display Ads

Campaign Management

Reporting & Analytics

11 – 50 employees Knight Frank, Jigsaw, EIT Urban Mobility, Stashbee, Cambridge Dictionary $5,000 – $15,000

10. RED Digital — Best for YouTube Channel Creation

RED Digital

RED Digital is a marketing agency that offers complete YouTube channel creation and optimization for just $500. 

The agency focuses on setting you up for success on YouTube but offers very little apart from the initial channel buildout in terms of YouTube marketing. 

The package includes fully custom thumbnails you can use for your videos, as well as connecting the channel to analytics, website, and Google ads accounts.

RED Digital will also design your channel art with a message of your choice, so you won’t have to worry about spending days in Canva or similar photo editing software or hiring a freelancer to create one for you. 

While not offering a comprehensive YouTube marketing service, RED Digital is a great option for businesses who want to outsource YouTube channel creation.

For only $500, you’ll have a fully-functioning channel in just a couple of days, which is well worth it, considering the time it’d take to set everything up on your own. 

Pros

  • Minimal involvement on your end
  • Custom thumbnails for your videos
  • Complete YouTube channel setup for $500

Cons

  • No YouTube marketing services apart from channel creation

Services Team Clients Min. Advertising Budget
YouTube Channel Creation 1 – 10 employees N/A $500 one-time payment

Best YouTube Marketing Agencies Compared

Agency Services Team Clients Min. Advertising Budget
NoGood Strategy & Audit

Creative Briefs

Pre-Production Planning

Video Editing

Animation

Video ads

YouTube and TikTok Video Marketing

11 – 50 employees ByteDance, Fratelli Carli, Ghostery, Rivet, Merlin Custom quotes for each client
Vireo Video Channel Audit

Keyword Research

Competitor Analysis

Content Strategy Consultations

YouTube SEO

YouTube Advertising

11 – 50 employees Sounds True, Polycime, Exabeam, Eckhart Tolle, JP Spears Custom quote after a free consultation call
Lyfe Marketing YouTube Channel Creation

YouTube Advertising

Campaign Management

Strategy Optimization

Reporting & Analytics

11 – 50 employees Hilton Hotels, Royce, DSLR Camera, My Lala, Mototrax Custom quotes for every client
Barracuda Digital YouTube Channel Setup & Management

Video Creation

Video Ad Placements & Management

Video Ad Tracking & Reporting

Cross-Channel Tracking

11 – 50 employees Team Tactics, Staysure, Electrolux, Hotpoint Service, United for Wildlife Custom quotes for each client
NeoReach Strategy Planning

Influencer Identification

Campaign Management

Reporting & Analytics

51 – 200 employees Amazon, Airbnb, Hyundai, Walmart, TLC $50,000 – $99,000
Factor One Marketing YouTube Strategy Consulting

Video Production

YouTube Ads Campaign Management

Reporting & Analytics

1- 10 employees DNA Debt Solutions, AQ Outdoors, 4iiii Innovations Less than $10k per month
Sociallyin Paid Media Strategy Development

Target Audience Identification

Content Implementation

Campaign Management

Conversion Tracking & Optimization

51 – 200 employees Dick’s Sporting Goods, Toyota, Snap Fitness, Mercane Wheels, Universal Asset Management Custom quotes for each client
Single Grain Strategy Planning

Campaign Setup & Management

Content Creation

Ongoing Optimization

Reporting & Analytics

51 – 200 employees Amazon Alexa, Lever.co, Nextiva, Intuit, Harris Teeter Under $1,000
Passion Digital TrueView In-Stream and In-Display Ads

Campaign Management

Reporting & Analytics

11 – 50 employees Knight Frank, Jigsaw, EIT Urban Mobility, Stashbee, Cambridge Dictionary $5,000 – $15,000
RED Digital YouTube Channel Creation 1 – 10 employees N/A $500 one-time payment

What Services do YouTube Agencies Offer?

As you have seen from our reviews, nearly every agency offers different YouTube marketing or advertising services.

That said, here are the most common services you should expect from the best YouTube marketing agencies:

YouTube Advertising Strategy Planning

You can’t blindly go into YouTube advertising — you need a sound strategy.

Otherwise, you’ll send most of your advertising budget down the drain. The best YouTube advertising agencies understand the intricacies of the platform, know YouTube advertising policies by heart, and understand what type of content works best for different audiences.

While you might have a rough idea for your YouTube advertising campaign, we strongly suggest that you hop on a consultation call with one of our best YouTube ads agencies and fully flesh out every element of your advertising strategy.

Target Audience Identification

You need to be familiar with all of YouTube’s targeting options in order to ensure that your ads get in front of the right people.

The best YouTube advertising agencies have teams of professionals with decades of combined experience and can help ensure that your messages reach the right people at the right time. 

Content Creation

Most brands don’t tackle YouTube ads due to all the technical requirements associated with them. At a bare minimum, you need professional video equipment and video editing experience. You also need someone to write the video script and narrate the video. 

The best YouTube advertising agencies offer video content creation and can develop anything from short 2D animated clips to complex on-location videos that showcase your products in action.

Campaign Setup & Management

When it comes to advertising on YouTube, you have to think about a dozen different things, including ad placement, using the proper targeting options, selecting the right type of ad, setting up tracking and analytics, and managing YouTube advertising costs. 

If you don’t have any previous experience running YouTube ads campaigns, you’ll likely be overwhelmed by all the options. There’s also a high chance that YouTube advertising costs will go far over your advertising budget if you don’t set up your campaigns properly and manage your ad spend carefully. 

If you partner with a YouTube advertising agency, you don’t have to worry about any of this. All you need to do is determine the advertising budget and lean back while digital marketing professionals take care of campaign setup and management for you. 

Reporting & Analytics

The most important thing regarding YouTube advertising is constantly monitoring the performance of your campaigns.

YouTube advertising pricing works on the principle of smart bidding, so you ideally only want to invest in ads that are consistently making you money. 

This means you have to compare the performance of each ad and constantly tweak your ad spend to ensure your top-performing ads are the ones most frequently displayed. 

On top of this, you want to monitor the long-term performance of each ad and draw actionable insights that will help you optimize future YouTube campaigns. 

All reputable YouTube ads agencies will regularly monitor the performance of your campaigns and provide detailed reports that show the performance of your campaign as a whole, as well as each individual ad. 

Conclusion — What is the best YouTube Marketing Agency in 2022?

Nobody can objectively tell you which advertising agency is best for you.

The answer depends on the types of services you require and your advertising budget.

All of the agencies we reviewed in this guide focus on different aspects of YouTube marketing and advertising, so you should opt for the one whose services best suit your business needs.  

That said, if you’re interested in both marketing on YouTube and running ads on the platform, then NoGood is our clear No. 1 pick.

The agency covers every aspect of advertising on YouTube, creates all types of professional video content using state-of-the-art equipment, provides content strategy consultations, and consistently achieves incredible results for its clients. 

FAQs

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Disclaimer

It is vital to always invest responsibly in awareness of all risks involved. Markets can be extremely volatile, so you should conduct extensive research before investing. Our site provides regular updates and diligently verifies all platforms it recommends, but you should form your own opinion and invest only what you can afford to lose. There is never any guarantee of a return on investment.