How would you like to spice up your Amazon product listing with enhanced marketing? You can do that with A+ content.

In a nutshell, A+ content is an extended version of your product description. It includes additional images, ad copy, and maybe even a comparison chart.

According to Amazon, some brands see a lift in sales between 3 and 10% when they use A+ content.

If you haven’t yet tried to promote some of your ASINs with A+ content, now is the time to do so. Here’s what you need to know if you want to do that.

You Have to Sign up for It

Your product listings won’t include A+ content by default. You’ll have to sign up for the enhanced marketing if that’s what you want.

The good news is that it’s easy to sign up for A+ content. We’ll go over how to do just that a little later in this article.

It’s also important to note that there are a couple of different types of A+ content that you can select.

The first is called a self service module. As the name implies, that means you’ll be doing most of the creative work yourself.

Specifically, you’ll need to upload the images that you’d like to use in your A+ content. Also, you’ll need to provide the ad copy as well.

Keep in mind that with self-service modules, you might find yourself in a situation where you’re designing a lot more than you had realized. For example, you might need to design the Review and Checkout process.

If you think you’ve got what it takes to design your own product description, then by all means, opt for the self-service module. It will cost you as much as $400 per product.

On the other hand, if you don’t want to create the product detail page on your own, you can let Amazon build it for you. That will certainly make your life a little bit easier, but it will cost you. A+ content designed by Amazon can cost as much as three times what it costs to design the content yourself.

Even with the additional expense, there are some benefits to letting Amazon build the page for you. First, it keeps you free from specialized marketing tasks and gives you additional time to focus on the mission of your business. Second, it’s likely that Amazon knows exactly what kind of A+ content works best for your niche and will design the page accordingly.

How to Get Started With Amazon A Content

If you’d like to run a trial with Amazon A+ content to see if it works well for one or more of your products, follow these steps to get started.

  1. Log on to Vendor Central just like you normally do.
  1. Hover your mouse over the “Merchandising” menu item in the top bar menu. Select “A+ Detail Pages” from the dropdown that appears.
  1. On the next page, select either “Self service modules” or “Amazon builds for you.” The “Amazon builds” option is pretty expensive so we’ll use “self service” for this tutorial.

  1. On the next page, you should see a field where you enter an ASIN. Just type in the ASIN of the product you’d like to promote with A+ content.
  1. On that same page, you should also see a field where you’re asked to enter the project name. Enter any name that describes your first attempt at creating A+ content.
  1. Click on “Continue.”
  1. The next page is where all the real work happens. That’s where you build your layout. Just drag and drop the elements that you want to the design pane. Feel free to rearrange them until you get just the look and feel that you think will resonate best with people in your target market.

  1. Click on “Continue” once you’re done with your layout.
  1. The next page is where you’ll upload the images and additional copy that you’ll use in your A+ content. Remember, nothing turns customers away more than grainy, low-resolution images. Make sure that you upload only the best.
  1. When you’re done uploading all your content, just click on the “Preview” button. Then, you’ll get a chance to see what your A+ content will look like to customers. Review it carefully and get feedback from partners so that you can be sure it’s conveying the right marketing message to customers. If you don’t like anything about your content, you can always change it.
  1. If you’re happy with what you’ve produced, then you’re done.

Time to Test

Now that you’ve got an A+ page, let it work its magic for awhile and see if your sales really do increase 3 to 10%. If so, then it’s probably a good idea to create A+ content for other product listings.

Also, play around with different layouts, images, and content. See which combination works best for your product line and use it going forward.