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7 Ways to Engage YouTubers Without Making Content

7 Ways to Engage YouTubers Without Making Content

Not every brand has the means for video production, or the ability to develop content made specifically for the web. There are other ways for you to capitalize on YouTube’s... read more

What Should I Put in My YouTube Description Box?

What Should I Put in My YouTube Description Box?

When it comes to adding descriptions to YouTube videos, we’ve noticed that a lot of people don’t know where to begin. In fact, it’s not uncommon to see YouTube users... read more

BookTube and the Power of Communities on YouTube

BookTube and the Power of Communities on YouTube

BookTube – a growing community of fans on YouTube that discuss books, and all things related – is on the cusp of a major change. Within the last few weeks,... read more

7 Types of YouTubers Brands Need to Know

7 Types of YouTubers Brands Need to Know

Not all YouTubers are alike. Understanding engagement on YouTube starts with understanding YouTubers themselves, and the unique ways in which they use and interact with the platform. Simply counting views... read more

Brands on YouTube: How McDonald’s and Mini Messi Won the World Cup

Brands on YouTube: How McDonald’s and Mini Messi Won the World Cup

With the group stage matches of the FIFA World Cup now complete, we get a chance to look back and appreciate one of the tournament’s best marketing victories so far.... read more


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How “Game of Thrones” Fans Rule Over YouTube

How “Game of Thrones” Fans Rule Over YouTube

Fans on YouTube don’t just sit on a couch, passively absorbing content into their eyeballs. They are engaging with the things they love, making their own videos, communicating with each... read more

Explainer Video 101: Getting Your Video on YouTube

Explainer Video 101: Getting Your Video on YouTube

Getting a shiny new explainer video is just the start of a long process of acquiring leads and converting them to customers. The first place to start is getting your... read more

How To Add YouTube Annotations To Your Videos

How To Add YouTube Annotations To Your Videos

Are you looking to increase you subscribers base on YouTube? Have you curated a series of videos for a target customer audience? YouTube annotations allow brands can create more engaging... read more

Report: Why Big Brands Are Shifting to YouTube

Report: Why Big Brands Are Shifting to YouTube

As traditional advertising becomes a thing of the past, big brands are no longer reaching customers the way they used to. YouTube has grown into a critical component to the... read more

Use YouTube to Better Target Audiences

Use YouTube to Better Target Audiences

YouTube is where culture is being born. It is the future of social media because it is home to more compelling content, and it’s where active fan communities engage with... read more

Video Optimization on Youtube

5 Tips for Video Optimization on Youtube

Video content can provide huge value for any business that is willing to dedicate the time and effort to do it correctly. However, for companies that are using YouTube to... read more

Brand Integration According to YouTubers

Brand Integration According to YouTubers

YouTubers want to work with brands. Brands want to be on YouTube. YouTubers don’t always have the resources to initiate brand integration deals. Brands don’t always know what to do... read more

How YouTubers Make Money

How YouTubers Make Money

As a YouTube creator, when thinking about YouTube and the future of the platform, there is always the question about the sustainability of a career on YouTube. Everyone wants to... read more

YouTube Rolls Out Google Preferred, An Enticing Offer For Big Brands

YouTube Rolls Out Google Preferred, An Enticing Offer For Big Brands

This week DigitasLBi is hosting the 2014 NewFronts, an annual event that brings together content creators, distributors, talent, and brands to harness the latest digital content opportunities for marketers. On... read more

Vimeo vs. YouTube: Will a Winner Emerge in 2014? [Infographic]

Vimeo vs. YouTube: Will a Winner Emerge in 2014? [Infographic]

Recently, I wrote about the rise of video marketing and the perceived threat of video taking over nearly every other form of media. As the top two contenders in this... read more