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Wake Up, Old-Timer! YouTube Is The New Mainstream

Wake Up, Old-Timer! YouTube Is The New Mainstream

YouTube has redefined “celebrity” and made millionaires out of millennials who’ve yet to leave their childhood bedrooms. This is no longer some secret trend, it’s a reality of the new... read more

The Rising Influence of Black Friday Shopping on YouTube

The Rising Influence of Black Friday Shopping on YouTube

If you think seeing candy corns and pumpkins at your supermarket in August is way too early for Halloween, advertisers often spend the better part of an entire year gearing... read more

10 Things You Need To Do When Getting Started On YouTube

10 Things You Need To Do When Getting Started On YouTube

For some small businesses and organizations, building a library of video content on YouTube sounds like a daunting task. But you shouldn’t let your initial nervousness get in the way... read more

How To Use YouTube Realtime Video Analytics

How To Use YouTube Realtime Video Analytics

This week’s #SocialMediaMinute will cover how to use YouTube realtime video analytics for your video content marketing strategy. Now if you can’t wait for your regular YouTube video analytics to... read more

Do-It-Yourself: 5 Brands Featured in Crafty YouTube Videos

Do-It-Yourself: 5 Brands Featured in Crafty YouTube Videos

There is a vibrant crafting community on YouTube, filled with YouTubers that specialize in Do-It-Yourself projects. They make videos about everything from scrapbooking to duct-tape crafts. (Yes, duct-tape crafts, such... read more

How To Embed A YouTube Video With A Specific Start Time

How To Embed A YouTube Video With A Specific Start Time

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Sometimes you want to embed a funny cat video from YouTube on your blog post or website, but the particular video is full of a long, boring block of time... read more

Get Schooled by YouTubers: Content & Business Strategy

Get Schooled by YouTubers: Content & Business Strategy

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For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable. There are, however, some powerhouse brands that are thriving... read more

How to Market Via YouTube

How to Market Via YouTube

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Thanks to social media, advertising online is a piece of cake. Well, maybe not a piece of cake, but it’s a nice, easy and cheap way to market to your... read more

When a TV Show Finds Fans on YouTube, Worlds Collide

When a TV Show Finds Fans on YouTube, Worlds Collide

Using the BBC shows Doctor Who and Sherlock as examples, we illustrate what happens to television, both the narrative universe and the footage itself, when fans get involved on YouTube.... read more

British Invasion: Influencers and the Power of Accents on YouTube

British Invasion: Influencers and the Power of Accents on YouTube

It’s difficult for some people to believe (especially Americans) that 80 percent of the views on YouTube come from outside the United States. Because YouTube is an international platform, and... read more

3 Ways Brands Can Appeal to YouTubers

3 Ways Brands Can Appeal to YouTubers

Variety published an article earlier this month that reaffirmed what we already knew: YouTube content creators can connect with their audiences on a personal level that mainstream media can only... read more

How To Increase YouTube Engagement (Infographic)

How To Increase YouTube Engagement (Infographic)

Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in... read more

Understanding YouTube Analytics

Understanding YouTube Analytics

You’ve started using YouTube to upload and share videos for your business or organization. Now you’re wondering who is actually watching your videos and how they can get more views... read more

Video Marketing With YouTube? Don’t Make These Mistakes!

Video Marketing With YouTube? Don’t Make These Mistakes!

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Video marketing is an extremely powerful yet often overlooked channel of marketing. People often (mistakenly) think that succeeding in video marketing is a matter of luck. That you just put... read more

How to Upload a Video to YouTube from Start to Finish

How to Upload a Video to YouTube from Start to Finish

More than 1 billion users log in and watch videos on YouTube each month. That’s one important reason why crafting videos for your audience on YouTube can be a very... read more