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Pay Attention to These YouTube Analytics

Pay Attention to These YouTube Analytics

This week on the Magnet Minute, I talk about using analytics on YouTube to improve video content. If you’ve posted videos in the past, then you might know the value... read more

YouTube Ad Formats 101: Where to Advertise, and Why

YouTube Ad Formats 101: Where to Advertise, and Why

Knowing what you want to achieve is an important first step for any successful YouTube marketing strategy, and it’s no different when it comes to launching an advertising campaign. Whether... read more

Video Didn’t Kill the YouTube Star: How to Optimize YouTube Videos

Video Didn’t Kill the YouTube Star: How to Optimize YouTube Videos

YouTube, the site we all deem ubiquitous for videos of funny cats and cute babies, is no longer just that. The second largest search engine in the world has become... read more

8 Ways to Brand Yourself on YouTube: VidiSEO with Matt Ballek

8 Ways to Brand Yourself on YouTube: VidiSEO with Matt Ballek

On this informative video from Matt Ballek’s YouTube channel VidiSEO, he hands the reigns over to Tim Schmoyer at ReelSEO, who delivers the 8 Ways to Brand Yourself on YouTube.... read more

Settling Into the Google+ Integration on YouTube

Settling Into the Google+ Integration on YouTube

Hey, remember not too long ago when YouTubers were up in arms about the revamping of the comments section on YouTube? They said the requirement that they be signed into... read more


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Brands on YouTube: MTV’s “Teen Wolf” Is the Alpha in the Fan Engagement Pack

Brands on YouTube: MTV’s “Teen Wolf” Is the Alpha in the Fan Engagement Pack

So, before you all run away because of the high levels of fangirl squee associated with Teen Wolf, hear me out. The folks running social media for Teen Wolf are... read more

YouTube Creator Playbook Illustration

13 Takeaways From YouTube’s Updated Creator Playbook

YouTube recently released an updated version of its Creator Playbook (.pdf available for download) with a pronounced emphasis on building a comprehensive content strategy that includes video marketing. The latest “Playbook”... read more

One Thing You Must Do For YouTube SEO

One Thing You Must Do For YouTube SEO

Making good content is the best thing you can do for YouTube SEO. Right now, YouTube is all about watch-time. The best way to rank high in YouTube searches is... read more

5 Reasons Why Millennials Spend So Much Time On YouTube

5 Reasons Why Millennials Spend So Much Time On YouTube

ReelSEO recently published a post that looks into the popularity of YouTube among teens and millennials. The post highlights a study conducted by The Intelligence Group, which found that millennials... read more

5 Hacks To Get More Video Plays On YouTube

5 Hacks To Get More Video Plays On YouTube

We’ve said it before – online video is hot! But the sad truth is that it’s not hot for everyone. While some videos get millions of views, others languish in... read more

The 10 Best Things You Can Do for Your YouTube Video

The 10 Best Things You Can Do for Your YouTube Video

1. Quality Content Okay, this may seem like a no-brainer, but we can’t stress it enough. Promoting your brand effectively is dependent on creating interesting, relatable content that does more... read more

Amp Up Sociability on Your YouTube Channel

Amp Up Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform. It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network. Yes, the staggering... read more

What Obama Taught Us About Brand Integration on YouTube

What Obama Taught Us About Brand Integration on YouTube

It’s a complicated time for us to get information out, and this group can really advise us in terms of ‘how do we reach people?’ - President Barack Obama, at... read more

Brands on YouTube: Faced With Controversy, Cheerios Opens Up a Dialogue

Brands on YouTube: Faced With Controversy, Cheerios Opens Up a Dialogue

After YouTube overhauled it’s commenting system in November of 2013, Adweek predicted that YouTube would become a much safer place for brands to interact and engage with their fans. As... read more

YouTube’s Content Strategy Tips Will Help Your Brand Stand Out

YouTube’s Content Strategy Tips Will Help Your Brand Stand Out

We were excited to attend Dx3 Canada this year because of the access it provided to smart people doing big things. YouTube’s Dave Coleman is one such example, and his... read more