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How to Market Via YouTube

How to Market Via YouTube

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Thanks to social media, advertising online is a piece of cake. Well, maybe not a piece of cake, but it’s a nice, easy and cheap way to market to your... read more

When a TV Show Finds Fans on YouTube, Worlds Collide

When a TV Show Finds Fans on YouTube, Worlds Collide

Using the BBC shows Doctor Who and Sherlock as examples, we illustrate what happens to television, both the narrative universe and the footage itself, when fans get involved on YouTube.... read more

British Invasion: Influencers and the Power of Accents on YouTube

British Invasion: Influencers and the Power of Accents on YouTube

It’s difficult for some people to believe (especially Americans) that 80 percent of the views on YouTube come from outside the United States. Because YouTube is an international platform, and... read more

3 Ways Brands Can Appeal to YouTubers

3 Ways Brands Can Appeal to YouTubers

Variety published an article earlier this month that reaffirmed what we already knew: YouTube content creators can connect with their audiences on a personal level that mainstream media can only... read more

How To Increase YouTube Engagement (Infographic)

How To Increase YouTube Engagement (Infographic)

Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in... read more

Understanding YouTube Analytics

Understanding YouTube Analytics

You’ve started using YouTube to upload and share videos for your business or organization. Now you’re wondering who is actually watching your videos and how they can get more views... read more

Video Marketing With YouTube? Don’t Make These Mistakes!

Video Marketing With YouTube? Don’t Make These Mistakes!

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Video marketing is an extremely powerful yet often overlooked channel of marketing. People often (mistakenly) think that succeeding in video marketing is a matter of luck. That you just put... read more

How to Upload a Video to YouTube from Start to Finish

How to Upload a Video to YouTube from Start to Finish

More than 1 billion users log in and watch videos on YouTube each month. That’s one important reason why crafting videos for your audience on YouTube can be a very... read more

YouTube vs. Hosting on Your Own Site

YouTube vs. Hosting on Your Own Site

Recently, I was brows­ing a world-class out­door gear man­u­fac­turer for a pair of waders. I was directed to a PDF, which led me to a video that was posted on YouTube.... read more

5 Reasons You’re Not Getting YouTube Views (And How to Fix It!)

5 Reasons You’re Not Getting YouTube Views (And How to Fix It!)

If you produce videos and upload them to YouTube, you’ve no doubt shared your content across social media, sat back and waited for the views to roll in. More often... read more

Publish Once, Share Everywhere (P.O.S.E.) For YouTube Success

Publish Once, Share Everywhere (P.O.S.E.) For YouTube Success

Google made headway in the early search engine wars by pushing relevance and authority as key components of its algorithm. SEO became less about the keywords and more about the... read more

The Dangers Behind the “Get Free YouTube Views” Mentality

The Dangers Behind the “Get Free YouTube Views” Mentality

If you’ve spent any amount of time, money and/or energy creating online videos, you’ve probably asked Google how you can get more free views for your video—and we don’t blame... read more

VidCon by the Numbers: The YouTube Convention’s Coming of Age

VidCon by the Numbers: The YouTube Convention’s Coming of Age

This year’s VidCon spanned from June 26-28th at the Anaheim Convention Center in California. YouTube chauffeured some major brands around the convention, encouraging them to participate in the fan experience.... read more

7 Ways to Engage YouTubers Without Making Content

7 Ways to Engage YouTubers Without Making Content

Not every brand has the means for video production, or the ability to develop content made specifically for the web. There are other ways for you to capitalize on YouTube’s... read more

What Should I Put in My YouTube Description Box?

What Should I Put in My YouTube Description Box?

When it comes to adding descriptions to YouTube videos, we’ve noticed that a lot of people don’t know where to begin. In fact, it’s not uncommon to see YouTube users... read more