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BMW India Says "Don't Postpone Joy" In Its Latest Digital Campaign

BMW India Says “Don’t Postpone Joy” In Its Latest Digital Campaign

World News

The luxury car market in India, as well as globally, isn’t in for a smooth ride. The reports on last years’ sales in the country point towards a depression in... read more

How OgilvyOne Is Helping Philips To Build A Market For Its Airfryer In An Innovative Way

How OgilvyOne Is Helping Philips To Build A Market For Its Airfryer In An Innovative Way

World News

Indian cuisine and oil are like conjoint twins. It is difficult to imagine that any of our regional delicacies would taste the same, if the two were to be separated.... read more

9 Things Marketers Should Know About The State Of Digital Advertising In India 2014

9 Things Marketers Should Know About The State Of Digital Advertising In India 2014

World News

Digital penetration is growing and so are the advertising budgets in the country. In the latest findings of the ‘Digital Advertising in India’ report, jointly published by the Internet and... read more

8 Things Marketers Should Know On The State Of Mobile Advertising In India

8 Things Marketers Should Know On The State Of Mobile Advertising In India

World News

Mobile is the primary device for users and India is already leading in it. While India is the fastest growing smartphone country in Asia for Q1 2014, activities over the... read more

Pantene Creates Parody On Beauty Ads For Its New Campaign #ProofNotPromises With #BeautyGraveyard

Pantene Creates Parody On Beauty Ads For Its New Campaign #ProofNotPromises With #BeautyGraveyard

World News

After watching this one hell of a video, I glanced through my dressing table and realisation sunk in. Most of the beauty products I’ve been using or have actually stopped... read more

Krispy Lessons – A Fun Teacher’s Day Campaign By Krispy Kreme India Using Hyperlapse By Instagram

Krispy Lessons – A Fun Teacher’s Day Campaign By Krispy Kreme India Using Hyperlapse By Instagram

World News

It’s only been a week that Instagram released Hyperlapse, and we already have the first campaign to use Instagram’s Hyperlapse feature for Teacher’s Day. Hyperlapse from Instagram is a new... read more

Now Tweet With #KFCWishBucket For Playgrounds & Libraries For Ladakh Kids

Now Tweet With #KFCWishBucket For Playgrounds & Libraries For Ladakh Kids

World News

Last Christmas, KFC gave some stiff competition to Santa through the KFC Wish Bucket campaign. Fans got an opportunity to make a wish by tweeting #KFCWishBucket followed by their ultimate... read more

Fox Life India Creates Social Buzz For Season 2 Of SoundTrek

Fox Life India Creates Social Buzz For Season 2 Of SoundTrek

World News

There’s some great news for music buffs in the country, which means there’s great news for nearly everybody. Fox Life is bringing the much awaited Season 2 of SoundTrek, premiering... read more

A Geographical Breakdown of the World's Top 500 Universities (Charts)

A Geographical Breakdown of the World’s Top 500 Universities (Charts)

World News

The results for the 2014 Academic Ranking of World Universities were recently released and it is no surprise that Harvard University was given the number one ranking. They achieved a... read more

Times Of India Tweaks Social Media Policy – Employees To Have An Official Account With The Company Having Access

Times Of India Tweaks Social Media Policy – Employees To Have An Official Account With The Company Having Access

World News

Print is surely feeling the tremors of digital in the country. Before it is too late Bennett, Coleman and Company Ltd (BCCL)—India’s largest media conglomerate and publisher of the Times... read more

How The #CoolCatsInTown Created Curiosity For The New Maruti Ciaz

How The #CoolCatsInTown Created Curiosity For The New Maruti Ciaz

World News

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Maruti Suzuki’s promotional campaign for the launch of the Ciaz sedan, is unheard of before. First the car creates a mysterious story about some cool cats driving sedans by running... read more

The #RiceBucketChallenge - India's Answer To The Ice Bucket Challenge

The #RiceBucketChallenge – India’s Answer To The Ice Bucket Challenge

World News

After the Harlem Shake, the internet’s new fascination has been the Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge. The activity involving dumping a bucket of ice water... read more

Clean & Clear India Rolls Out #SeeTheRealMe, Encourages Teenage Girls To Be Who They Really Are

Clean & Clear India Rolls Out #SeeTheRealMe, Encourages Teenage Girls To Be Who They Really Are

World News

Clean & Clear is striving towards building confidence in teenage girls in its global campaign rolled out this year. The Johnson & Johnson brand for acne control has been relying... read more

NatGeo Brings ‘Cesar To The Rescue’ To India, Invites Dogfies, Hosts A Woof-Up For The Winners

NatGeo Brings ‘Cesar To The Rescue’ To India, Invites Dogfies, Hosts A Woof-Up For The Winners

World News

Dogs are loving, faithful animals and man’s best friend too. Though these four-legged creatures bring on unconditional love, they are often difficult to understand, leave alone teach them good manners.... read more

business

5 Things You Should Know About UK Company Formation

World News

It used to be that forming a UK limited company was a complicated and expensive procedure carried out through Companies House or with an accountant, but the whole process can... read more