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Why I Didn’t Watch Your Video: Awful Video Thumbnail

Why I Didn’t Watch Your Video: Awful Video Thumbnail

Video Marketing

You want to watch the video below. Heck, you probably aren’t even reading this. You just scrolled down to click play. And that’s all thanks to the amazing video thumbnail.... read more

The 4 Don’ts of Video Marketing B-Roll

The 4 Don’ts of Video Marketing B-Roll

Video Marketing

Whether you’re a B2B or B2C company, creating great video content is important. One way to help keep your viewers engaged while they are watching your video is to use... read more

Is Your Video “Supplementary Content?” (And Why it Matters)

Is Your Video “Supplementary Content?” (And Why it Matters)

Video Marketing

These days we expect the internet to just “get us,” and provide the exact information that we’re after when we type in vague search terms. But believe it or not,... read more

5 Tactics Brands Are Using To Drive Online Video Virality

5 Tactics Brands Are Using To Drive Online Video Virality

Video Marketing

According to Talent Partners, 30% of senior advertising executives predict that viral video will have the most commercial production growth in 2014. It makes sense when you consider that 44%... read more

4 Big Reasons Why Your Business Needs an Online Video Marketing Plan

4 Big Reasons Why Your Business Needs an Online Video Marketing Plan

Video Marketing

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Maybe you’re afraid to sit in front of a camera and talk directly to your target audience.  Maybe you’re afraid that you’re going to sound silly.  Maybe you’re afraid that... read more


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Paid Media: Adding YouTube to Your Social Media Ad Spends

Paid Media: Adding YouTube to Your Social Media Ad Spends

Video Marketing

Every social network has its pros and cons to working with them. Facebook can give you audiences at scale. LinkedIn can target specific occupations. Twitter, Instagram, Vine, they all achieve... read more

Write a Better Video Script with this One Simple Tactic

Write a Better Video Script with this One Simple Tactic

Video Marketing

I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a... read more

6 Reasons Why We Love Vimeo

6 Reasons Why We Love Vimeo

Video Marketing

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When it comes to video marketing hosting platforms, does your mind just default to YouTube? You are not alone. With 100 hours of video uploaded every minute, it’s obvious that... read more

10 Online Video Marketing Terms Translated Into Plain English

10 Online Video Marketing Terms Translated Into Plain English

Video Marketing

Twitter has unfortunately—or thankfully, depending on how you look at it—restricted its users to 140 characters. As a result, avid tweeters have skirted around the issue by inventing and manipulating... read more

Why Every Brand Has Fans on YouTube

Why Every Brand Has Fans on YouTube

Video Marketing

No matter who you are or what market you focus on, there are fans and communities on YouTube crucial to your marketing success. Fan created and uploaded videos dominate the... read more

Video Production Blunders: Bad Audio

Video Production Blunders: Bad Audio

Video Marketing

“Crappy audio can ruin even the greatest of videos.” That’s the advice from Chris Lavigne, video superhero at Wistia. In every video he makes, Chris stresses the importance of audio... read more

Turning Your Video Audience into Share Freaks

Turning Your Video Audience into Share Freaks

Video Marketing

It’s 2014 and if you have read any industry updates about this year, you will know that it is the year of the Video. Industry experts and digital marketing experts... read more

How Clean and Clear Engages Teenagers In The Besties Video Campaign

How Clean and Clear Engages Teenagers In The Besties Video Campaign

Video Marketing

Marketing to teenagers is tricky; ask parents of teenagers! And marketing to teenage girls gets even more interesting. Clean and Clear, the skincare brand from Johnson & Johnson is looking... read more

YouTube Tips

8 YouTube Tips for Business Marketing

Video Marketing

A successful online presence for a business includes more than just Facebook, LinkedIn and Twitter. YouTube has evolved to become an extremely important marketing tool as video sharing now provides... read more

Product Placement on Steroids: Extreme Activities Equal Big View Counts for Brands

Product Placement on Steroids: Extreme Activities Equal Big View Counts for Brands

Video Marketing

So today I was browsing Mashable, and I came upon a video of a huge Slip’N Slide set up on a street in San Francisco. As this specific activity is... read more