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4 Simple Ways to Tie Video Marketing to ROI

4 Simple Ways to Tie Video Marketing to ROI

Video Marketing

2013 was a year that marketers want to forget. One of the major findings identified by The Fournaise Marketing Group through its 2013 Global Marketing Effectiveness Program was that over... read more

Video Content Strategy: Making the Right Monetary and Time Investments

Video Content Strategy: Making the Right Monetary and Time Investments

Video Marketing

When it comes to editing, be it B2B video content, 30-second commercials, documentaries or feature films, it pays to be organized and to have clear goals in place. I find... read more

What is the Right Video Hosting Site for My Company? [Video]

What is the Right Video Hosting Site for My Company? [Video]

Video Marketing

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Video is now one of the most popular forms of content on the Internet. Pretty much everyone loves watching videos. If you have video content or are in the process... read more

Sales Enablement Strategy: How Long Should My Marketing Videos Be?

Sales Enablement Strategy: How Long Should My Marketing Videos Be?

Video Marketing

There’s no question that using marketing videos during a sales call can be a perfect addition to close the deal.  The visual appeal of sharing videos on the iPad with... read more

Why Bother Going On Camera? (Or Do As I Say Not As I Do)

Why Bother Going On Camera? (Or Do As I Say Not As I Do)

Video Marketing

Have you ever noticed how sometimes it’s way better to take the advice that isn’t given? In the case of going on camera, it’s often better to watch how someone... read more

TV May Get You Eyeballs, But True Engagement is Found Online

TV May Get You Eyeballs, But True Engagement is Found Online

Video Marketing

This past weekend, Apple received a 2014 Creative Arts Emmy Award for the most “Outstanding Commercial.” The brand’s winning spot, “Misunderstood,” follows a teenage boy as he seemingly sulks through... read more

Forget About Your Video’s Views and Pay Attention to Social Sharing

Forget About Your Video’s Views and Pay Attention to Social Sharing

Video Marketing

It’s consensus among digital marketers that analytics are important, but tracking the right analytics is key to your video’s success. According to a Video Marketing report by Levels Beyond, 73%... read more

The King of Anti-Marketing Marketing Strikes Again!

The King of Anti-Marketing Marketing Strikes Again!

Video Marketing

Over the summer, Miller Lite ran a campaign, #ItsMillerTime, in which it encouraged people to submit their best photos with Miller Lite cans. Seven of the photos appeared in the... read more

3 Video Production Myths Busted

3 Video Production Myths Busted

Video Marketing

Video is a powerful story-telling medium that enables you to nurture, convert and connect with leads far better than traditional text-based marketing. Yet despite its benefits, many companies still believe... read more

Show, Don’t Tell: Online Video Facts Your Boss Will Actually Care About

Show, Don’t Tell: Online Video Facts Your Boss Will Actually Care About

Video Marketing

In past years, if you were to read any industry report and article, or eavesdrop on a conversation about the future of marketing, it’s safe to say that the chatter... read more

Why & How You Should Be Using Social Video

Why & How You Should Be Using Social Video

Video Marketing

According to a new study from Levels Beyond, 61% of people are more likely to watch company videos that friends have shared, 45% are more likely to share branded videos... read more

Video is Content, Too! [Video]

Video is Content, Too! [Video]

Video Marketing

The written word is a powerful tool when it comes to storytelling, but it doesn’t have to be the only tool. When producing content for your marketing strategy, don’t forget... read more

8 Animators Share Their Secrets to Animated Video Production

8 Animators Share Their Secrets to Animated Video Production

Video Marketing

Every studio approaches animated video production differently. Some swear by animatics, others prefer storyboards. Some take weeks scripting and developing a concept, others dive into production. We’re all unique snowflakes.... read more

How to Use Video Communication To Get Prospects Excited About Your Product

How to Use Video Communication To Get Prospects Excited About Your Product

Video Marketing

The following is based on an excerpt from Tools & Tactics to Close More SQLs, a free eBook to increase your sales team’s close rate and accelerate pipeline velocity. The... read more

Brands Bait Shark Week Fans With Online Video

Brands Bait Shark Week Fans With Online Video

Video Marketing

Brands often spend the entire year planning the most creative and effective ways to exploit the kind of viewership and attention that major events—like the Super Bowl—have the ability to... read more