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Spend Money To Make Money: Why Videos Are A Worthy Business Investment

Spend Money To Make Money: Why Videos Are A Worthy Business Investment

Video Marketing

With the explosion of YouTube stars, Facebook’s video-friendly newsfeed, and the ALS ice bucket challenge viral sensation, 2014 has proven to be the year of video. Now, a new Vidyard... read more

Getting It Right - Your Business’ First Impressions

Getting It Right – Your Business’ First Impressions

Video Marketing

It can take years to build up a reputation, yet it can take seconds to lose it. But, half of the struggle to gain any credibility at all starts from... read more

Are Your Videos Reaching the Right Viewers?

Are Your Videos Reaching the Right Viewers?

Video Marketing

5 Corporate YouTube Channels Effectively Targeting The Right Buyer Personas Video is becoming an increasingly popular form of content. In fact, 74% of internet traffic in 2017 will be video,... read more

Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”

Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”

Video Marketing

I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my... read more

The Agency Guide to Video Marketing

The Agency Guide to Video Marketing

Video Marketing

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Smaller ad agencies have a big problem on their hands, namely something I like to call “customers-not-knowing-you-exist.” These agencies have teams of bright-eyed, bushy-tailed innovators, real innovators who’ll shred the... read more

YouTube As An Advertising Platform For Your Animated Videos

YouTube As An Advertising Platform For Your Animated Videos

Video Marketing

A compelling explainer video can do wonders for your business. It can raise millions, tell a story, and, of course, sell your product. Let’s not be coy: it’s all about... read more

The Effectiveness Of Adding Videos To Your Brand

The Effectiveness Of Adding Videos To Your Brand

Video Marketing

Enhancing your professional brand with videos will make a giant positive difference to what you are doing and to how far you can go in a short amount of time.... read more

Zen and the Art of Video Storytelling

Zen and the Art of Video Storytelling

Video Marketing

Anyone who makes videos, whether they’re churning them out 9–5 at a huge corporation or producing experimental video art in their basement, wants to produce something of quality. But we... read more

Keys to — and an Example of — a Memorable Product Promo Video

Keys to — and an Example of — a Memorable Product Promo Video

Video Marketing

What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple... read more

Explainer Videos - Make Them As Viral As Any Good Word Of Mouth Story

Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story

Video Marketing

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Recently, I saw a question online asking whether explainer videos were still effective. Now, I must say I am certainly biased towards this type of content because it explains a... read more

Increase Your Video SEO In 4 Steps (VIDEO)

Increase Your Video SEO In 4 Steps (VIDEO)

Video Marketing

Optimize Your Video for Search Results and Shares Here’s a statistic that should make you stop and think: After 72 hours, the average person will remember 10 percent of what... read more

3 Reasons Why Online Video Advertising Will Stand the Test of Time

3 Reasons Why Online Video Advertising Will Stand the Test of Time

Video Marketing

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Advertising truly is an ever-changing industry. From announcements to newspaper ads to banners to digital media, the way marketers reach consumers is constantly evolving. Today, brands and marketers are slowly... read more

Has Promotional Video Killed PowerPoint?

Has Promotional Video Killed PowerPoint?

Video Marketing

Video famously ‘Killed the Radio Star’ in 1979 and now, with its use becoming ever more popular as a conference communication tool, the medium looks determined to replace PowerPoint as... read more

Keep Consumers Clicking On Your Online Videos

Keep Consumers Clicking On Your Online Videos

Video Marketing

Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data... read more

How to Create an Effective Startup Pitch Video: Tips on Getting Funded

How to Create an Effective Startup Pitch Video: Tips on Getting Funded

Video Marketing

I believe that crowdsourcing is one of the greatest things to happen to innovation. The ease in which a creative idea can be presented, supported, and financed on sites like... read more