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All Video Marketing Articles
4 Big Reasons Why Your Business Needs an Online Video Marketing Plan

4 Big Reasons Why Your Business Needs an Online Video Marketing Plan

Video Marketing

Maybe you’re afraid to sit in front of a camera and talk directly to your target audience.  Maybe you’re afraid that you’re going to sound silly.  Maybe you’re afraid that... read more

Paid Media: Adding YouTube to Your Social Media Ad Spends

Paid Media: Adding YouTube to Your Social Media Ad Spends

Video Marketing

Every social network has its pros and cons to working with them. Facebook can give you audiences at scale. LinkedIn can target specific occupations. Twitter, Instagram, Vine, they all achieve... read more

Write a Better Video Script with this One Simple Tactic

Write a Better Video Script with this One Simple Tactic

Video Marketing

I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a... read more

6 Reasons Why We Love Vimeo

6 Reasons Why We Love Vimeo

Video Marketing

1

When it comes to video marketing hosting platforms, does your mind just default to YouTube? You are not alone. With 100 hours of video uploaded every minute, it’s obvious that... read more

10 Online Video Marketing Terms Translated Into Plain English

10 Online Video Marketing Terms Translated Into Plain English

Video Marketing

Twitter has unfortunately—or thankfully, depending on how you look at it—restricted its users to 140 characters. As a result, avid tweeters have skirted around the issue by inventing and manipulating... read more


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Why Every Brand Has Fans on YouTube

Why Every Brand Has Fans on YouTube

Video Marketing

No matter who you are or what market you focus on, there are fans and communities on YouTube crucial to your marketing success. Fan created and uploaded videos dominate the... read more

Video Production Blunders: Bad Audio

Video Production Blunders: Bad Audio

Video Marketing

“Crappy audio can ruin even the greatest of videos.” That’s the advice from Chris Lavigne, video superhero at Wistia. In every video he makes, Chris stresses the importance of audio... read more

Turning Your Video Audience into Share Freaks

Turning Your Video Audience into Share Freaks

Video Marketing

It’s 2014 and if you have read any industry updates about this year, you will know that it is the year of the Video. Industry experts and digital marketing experts... read more

How Clean and Clear Engages Teenagers In The Besties Video Campaign

How Clean and Clear Engages Teenagers In The Besties Video Campaign

Video Marketing

Marketing to teenagers is tricky; ask parents of teenagers! And marketing to teenage girls gets even more interesting. Clean and Clear, the skincare brand from Johnson & Johnson is looking... read more

YouTube Tips

8 YouTube Tips for Business Marketing

Video Marketing

A successful online presence for a business includes more than just Facebook, LinkedIn and Twitter. YouTube has evolved to become an extremely important marketing tool as video sharing now provides... read more

Product Placement on Steroids: Extreme Activities Equal Big View Counts for Brands

Product Placement on Steroids: Extreme Activities Equal Big View Counts for Brands

Video Marketing

So today I was browsing Mashable, and I came upon a video of a huge Slip’N Slide set up on a street in San Francisco. As this specific activity is... read more

Answers to the 8 Online Video Questions You’re Too Embarrassed to Ask

Answers to the 8 Online Video Questions You’re Too Embarrassed to Ask

Video Marketing

Your teachers weren’t lying to you; there really is no such thing as a dumb question—except for the one that you don’t ask. So maybe that was just a clever... read more

Solving Accessibility Compliance Issues For Online Video

Solving Accessibility Compliance Issues For Online Video

Video Marketing

One of the greatest qualities of the web is its free and open nature. For the nearly 2.5 billion people that are connected to the Internet today, gaining access to... read more

Three Hidden Benefits to Fun Work Videos

Three Hidden Benefits to Fun Work Videos

Video Marketing

Lately, our team at 12 Stars Media has produced several fun videos around the office. While, at first, it may seem like these videos don’t have much of a point... read more

Quick Guide to Plan A Successful Business Video & Shoot

Quick Guide to Plan A Successful Business Video & Shoot

Video Marketing

When incorporating video into your marketing strategy or if you’re using video to help your sales process, there are a few things that you can do to ensure that you... read more