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The Perfect Take: How to Use Video Marketing Effectively

Video Marketing

Contrary to what many have claimed, videos are actually a potent online marketing tool. However, there are some key things to know about using videos for search engine marketing purposes,... read more

Coke vs. Pepsi: The Cola Wars Hit YouTube

Coke vs. Pepsi: The Cola Wars Hit YouTube

Video Marketing

YouTube is where culture for brands is being born. It’s also where culture is archived for later generations to rediscover and make their own. In the realm of brand competitions,... read more

How to Create the Perfect Video for Your Homepage

How to Create the Perfect Video for Your Homepage

Video Marketing

When someone visits your website for the first time, what do they see? As the old adage goes, you never get a second chance to make a first impression. The... read more

How to Shoot an Interview In a Tight Space

How to Shoot an Interview In a Tight Space

Video Marketing

Few things feel better than setting up the perfect looking interview. When the lighting, audio, and framing all come together, it can be a magical thing. Unfortunately, this is not... read more

5 Keys to Growing Your Freelance Video Business

5 Keys to Growing Your Freelance Video Business

Video Marketing

Companies are looking for video professionals all the time. To make yourself the obvious first choice, you need to show your talents to the world. Of course you have the... read more

Spend Money To Make Money: Why Videos Are A Worthy Business Investment

Spend Money To Make Money: Why Videos Are A Worthy Business Investment

Video Marketing

With the explosion of YouTube stars, Facebook’s video-friendly newsfeed, and the ALS ice bucket challenge viral sensation, 2014 has proven to be the year of video. Now, a new Vidyard... read more

Getting It Right - Your Business’ First Impressions

Getting It Right – Your Business’ First Impressions

Video Marketing

It can take years to build up a reputation, yet it can take seconds to lose it. But, half of the struggle to gain any credibility at all starts from... read more

Are Your Videos Reaching the Right Viewers?

Are Your Videos Reaching the Right Viewers?

Video Marketing

5 Corporate YouTube Channels Effectively Targeting The Right Buyer Personas Video is becoming an increasingly popular form of content. In fact, 74% of internet traffic in 2017 will be video,... read more

Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”

Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”

Video Marketing

I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my... read more

The Agency Guide to Video Marketing

The Agency Guide to Video Marketing

Video Marketing

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Smaller ad agencies have a big problem on their hands, namely something I like to call “customers-not-knowing-you-exist.” These agencies have teams of bright-eyed, bushy-tailed innovators, real innovators who’ll shred the... read more

YouTube As An Advertising Platform For Your Animated Videos

YouTube As An Advertising Platform For Your Animated Videos

Video Marketing

A compelling explainer video can do wonders for your business. It can raise millions, tell a story, and, of course, sell your product. Let’s not be coy: it’s all about... read more

The Effectiveness Of Adding Videos To Your Brand

The Effectiveness Of Adding Videos To Your Brand

Video Marketing

Enhancing your professional brand with videos will make a giant positive difference to what you are doing and to how far you can go in a short amount of time.... read more

Zen and the Art of Video Storytelling

Zen and the Art of Video Storytelling

Video Marketing

Anyone who makes videos, whether they’re churning them out 9–5 at a huge corporation or producing experimental video art in their basement, wants to produce something of quality. But we... read more

Keys to — and an Example of — a Memorable Product Promo Video

Keys to — and an Example of — a Memorable Product Promo Video

Video Marketing

What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple... read more

Explainer Videos - Make Them As Viral As Any Good Word Of Mouth Story

Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story

Video Marketing

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Recently, I saw a question online asking whether explainer videos were still effective. Now, I must say I am certainly biased towards this type of content because it explains a... read more