Followers don’t just find you. Brands on Twitter must make their presence known. Time and time again I see small businesses start a social media campaign without a strategy, becoming demotivated with digital culture when their social media efforts go unnoticed. Having a powerful presence on a platform, such as Twitter, doesn’t happen overnight — it requires research, strategizing, and creativity. Here’s our checklist to make sure you are making the most of your Twitter campaign.
- Be Exposed: Socialmedia campaigns won’t produce the results you’re looking for if you fail to humanize your brand. A profile picture and clever bio that show the brand’s personality are the first steps in securing social media credibility. The overwhelming presence of spammers on Twitter has created hostile climate for robotic accounts. If your brand is going to be present on the platform then your profile better be personable.
- Don’t Be Selfish: Self-promotions will not interest followers. Instead, be an influential member of your industry. Prove that your brand is up-to-date on industry news and current events, keep up with the trends in social media, and provide advice that caters to your target audience.
- Keep Talking: If you don’t have time to update your Twitter more than a few times a week then re-evaluate your social media presence. Twitter is meant for consistent, relevant updates. The handful of posts that you provide will get lost in the feed, forgoing followers to competitors.
- Don’t DM: Consumers don’t respond well to automated responses. Taking the time to interact with users who are interested in connecting with your brand on Twitter makes all the difference. If you have an automated DM it’s likely that consumers will be quick to press “unfollow.”
- Be Smart & Study: If your brand’s post have been hashtag (imbedded tag that categorizes tweets according to topics) friendly but no one is engaging with you then it’s time to reevaluate. Check out your brand’s competitors to see what hashtags work for them. Note: If the hashtags don’t relate to the industry you’re in then they are probably not reaching your target audience.