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How to Measure a Twitter Campaign?

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How To Time Your Tweets for Maximum Exposure

How To Time Your Tweets for Maximum Exposure

Timing Your Tweets for Maximum Exposure Businesses use Twitter for a wide range of different activities. Sometimes tweeting is done to send out timely news. Other times, the tweet is... read more

TV is Better with Twitter

TV is Better with Twitter

It’s no surprise that people love to tweet while watching their favourite programmes, but the latest findings have looked into how this habit is affecting advertising retention and engagement –... read more

3 Twitter Hacks To Boost Your Marketing Reach

3 Twitter Hacks To Boost Your Marketing Reach

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There’s no shortcut to effective content marketing. You’ve got to lay the foundation; you’ve got to do the legwork. If you’re not investing ample time into original, compelling content creation;... read more

Six Stellar Twitter Tools and Reviews

Six Stellar Twitter Tools and Reviews

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700... read more

How to Use Twitter to Build Relationships for Your Business

How to Use Twitter to Build Relationships for Your Business

Last week, I went to a new doctor and noticed that he was the only one practicing in the office. This prompted me to ask him all kinds of questions... read more


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10 Marketing Professors to Follow on Twitter

10 Marketing Professors to Follow on Twitter

At its core, marketing in business is an attempt to find and connect with the masses. In today’s market, much of that connection takes place online, often through social media.... read more

#FollowFriday: How to Write a Tweet to Recommend Someone to Follow

#FollowFriday: How to Write a Tweet to Recommend Someone to Follow

Micah Baldwin is credited with initiating Follow Friday. I am starting Follow Fridays. Every Friday, suggest a person to follow, and everyone follow him/her. Today its @fancyjeffrey & @w1redone. —... read more

10 Tweets That Should Be Taken Seriously

10 Tweets That Should Be Taken Seriously

Twitter’s 645M users are full of all types of people who take to Twitter for all kinds of reasons: to find recipes, complain about their cell phone carrier, troll famous... read more

10 Tips to Get More Retweets on Twitter

10 Tips to Get More Retweets on Twitter

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Twitter has become one of the most prominent social media platforms, and one of the most important to brands. There are more than 360 million Twitter users worldwide and 230... read more

Create a Winning Twitter Presence

Create a Winning Twitter Presence

Twitter is a rich platform for social media marketing.  You can create engagement, boost your influence, promote your brand, and increase social lead generation and conversion on the popular social network.  Be... read more

Hyper-Targeting on Twitter: How Businesses Can Leverage Big Data

Hyper-Targeting on Twitter: How Businesses Can Leverage Big Data

Twitter has launched a new way for businesses to leverage existing databases to better target potential customers on the fast-growing microblogging network. For the first time, businesses can target consumers... read more

Confessions of a Twitter Chat Creator

Confessions of a Twitter Chat Creator

I miss all the conversations I used to have on Twitter. So a few weeks ago I created a Twitter Chat called #DayChat as a virtual social media water cooler... read more

Twitter Tips and Tricks That Don’t Work Anymore

Twitter Tips and Tricks That Don’t Work Anymore

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Okay. I admit it. I’m guilty. I’ve posted and shared a Twitter tip that doesn’t actually work anymore, and I’ll remove it from my repertoire. In fact, finding out that... read more

Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time

Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time

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Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on... read more

Are You Guilty of Making the Most Common Mistake on Twitter?

Are You Guilty of Making the Most Common Mistake on Twitter?

There is one major mistake that’s being made all the time on Twitter! The culprit is evident right at the very start of a Tweet. Starting a tweet with someone’s... read more