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Want Insight Into Your Twitter Performance? Try the New Organic Dashboard

Want Insight Into Your Twitter Performance? Try the New Organic Dashboard

Ever wonder how many impressions and engagements your organic tweets generate on Twitter? If you’re a Twitter advertiser or a Twitter Card publisher, you’ll now be able to see all... read more

Why You Should Be Using Twitter’s New Organic Analytics

Why You Should Be Using Twitter’s New Organic Analytics

Last week Twitter announced that you can now access analytics on organic tweets. But what does this update mean for marketers? It means you are now able to view how... read more

Twitter Acquires CardSpring To Boost Commerce And Offers

Twitter Acquires CardSpring To Boost Commerce And Offers

Social networking companies are busy striving to make commerce happen on their platforms. Earlier at LI we reported about Facebook’s new buy button that would allow users to buy products... read more

Easy Twitter Analytics for People Who Hate Analytics

Easy Twitter Analytics for People Who Hate Analytics

Update 7/21/14: In the week after I wrote this post, Twitter completely changed their analytics interface. This post now has been updated with the newest screenshots and information. Tracking and interpreting... read more

Understanding Twitter Analytics: What You Need to Know!

Understanding Twitter Analytics: What You Need to Know!

One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to... read more

For the Twitter Novice: 5 Surefire Ways to Lose Followers

For the Twitter Novice: 5 Surefire Ways to Lose Followers

Recently, the Grammar Chic team has begun some content marketing consultation work for a number of clients who are brand new to Twitter. A few of the more seasoned social... read more

How to Drive Leads for One Third of the Cost

How to Drive Leads for One Third of the Cost

As one of the world’s most widely used social relationship platforms, Hootsuite has social baked into our DNA. Four years ago, we were a scrappy startup with very few resources.... read more

10 Helpful Twitter Lists for Social Media Marketers

10 Helpful Twitter Lists for Social Media Marketers

Twitter lists allow users to categorize their followers into different segmented lists based on a particular subject or theme. For instance, Twitter users can create a list of their friends... read more

How to Share a Link on Twitter and Get Your Followers to Retweet It Immediately

How to Share a Link on Twitter and Get Your Followers to Retweet It Immediately

Ever wonder why some popular figures on Twitter get insane amount of retweets for their simple tweet? Well, it’s all about how you can persuade your audience to hit that... read more

How To Use Twitter’s “Buy Now” Button Even Before Its Release

How To Use Twitter’s “Buy Now” Button Even Before Its Release

Twitter recently caused a lot of buzz in the social media and ecommerce circles by testing a new feature in its mobile app. Twitter users were surprised when they saw... read more

The 5 Things You Shouldn’t Tweet

The 5 Things You Shouldn’t Tweet

More than 278,000 tweets are sent every minute of every day out into Twitterland. That is a lot of bird chirping, and if birds aren’t your thing, your News Feed... read more

Twitter Analytics: How to Slice & Dice Data for Deeper Insight

Twitter Analytics: How to Slice & Dice Data for Deeper Insight

Twitter’s downloadable analytics are far from being as robust as social media juggernaut Facebook’s, however, there are still a number of ways that you can slice and dice the data provided via... read more

How I Doubled My Twitter Followers in 2 Weeks, and Why It Wasn’t Good for Business

How I Doubled My Twitter Followers in 2 Weeks, and Why It Wasn’t Good for Business

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There’s the genuine, thoughtful way to build a social media following, and there’s the cheater’s way (or as some put it, the “hacker’s” way). I’m a big proponent of thoughtfulness... read more

How to Grow a Twitter Following

How to Grow a Twitter Following

We all love using Twitter to make sure our followers and fan base can hear from us as much as possible or necessary. But sometimes, that fan base might not... read more

The Top Brands Using Twitter Cards

The Top Brands Using Twitter Cards

Marketing on Twitter?  You may want to consider using Twitter cards.  Twitter cards allow users to showcase media-rich tweets that expand to reveal more information and visuals.  Technically, Twitter cards have been around... read more