Top Tips for Twitter Tone
There’s an awful lot of talk at the moment about what tone of voice a brand should use on Twitter. Countless blogs and articles claim to offer ‘the answer’. In... read more
The True Value of a Hashtag
So often we see hashtags smattered about all over the web, on TV, in print, but do we really understand the true value of this marketing tool? Hashtags are everywhere.... read more
How to Embed Your Vine Videos
If you’re on Twitter, then surely you’ve heard of their video app Vine. Recently, Vine added the ability to embed your Vines onto your website, blog, or anywhere else where... read more
Boost Your Social Media ROI with C-Level Twitter Engagement
1Twitter can help your company increase engagement, build or expand your following, gain influence and attract new business. Many marketers—in an effort to amplify their reach and influence to a wide captive... read more
Surprising Twitter Activity During Popular TV Programmes
The relationship between Twitter and TV has crept up on us. It doesn’t seem like a conscious decision from either Twitter themselves or indeed broadcasters; it’s a bond that has... read more
The Story Of ‘The Sunday Book Club’ – A Twitter Chat That Discusses Books
As Mark Twain puts it, “Good friends, good books, and a sleepy conscience: this is the ideal life”, and which book lovers like me would readily agree to. Some of... read more
Why Twitter Vine Gets You Intoxicated In Just 6 Seconds?
What is Vine and why is everyone talking about it? It wasn’t that long ago when video capture and editing was the purview of a select group. The camera equipment... read more
Is Twitter a Customer Service or a Marketing Channel?
4Our partner J.D. Power & Associates recently published their 2013 Social Media Benchmark Study of consumer perception toward companies and their use of social media. J.D. Power surveyed two kinds... read more
Twitter for Business: The Rules of Engagement
For some social media fanatics, Twitter is the epicenter of information exchange in business. From sharing ideas to informing the general public about countless products and services, they believe that... read more
6 Indian Twitter Campaigns That Rocked Quarter 1 Of 2013
Beginning this year, Twitter has evolved as a medium. Brands are not only leveraging the micro-blogging platform for creating buzz, but also integrating it to bring in live interactivity with... read more
What a Great Tweet Looks Like
This is part of an ongoing series of articles on how to deploy specific social network updates to utilize the Social News Strategy in the most effective manner. Twitter is... read more
Introducing Twitter #Music: Who Wins?
Listening to music has become a social activity: You can share the music you love on Facebook, collaborate on playlists with friends on Spotify and set your favorite song for... read more
What Is A Tweet Chat & How Do I Participate?
1Hashtags were ‘invented’ as a way for a group of people to follow a single conversation on Twitter. If you’ve ever seen a tweet with # preceding a word, you’ve... read more
TV On Twitter? That’s No Joke.
Twitter is poised to be evolving yet again. Not only have they recently made significant changes to their ad management and introduced 6 second video clips through Vine – they... read more
Social Selling: Tweet Better. Sell More.
It’s a tough social selling world out there … well, not really, if you are doing it right! Selling quotas are getting tougher and tougher to meet. And, many buyers... read more
