How To: Use Twitter for Community Building

Half of the work involved with using Twitter for marketing is in fostering relationships that can be called upon later. It is all part of taking advantage of the new social nature of business. That is why you see the word “community” used a great deal in reference to Twitter’s professional applications.

Building a community can be simple but time-consuming. It helps to know you are doing it right the first time, so here are a couple of tips on how to best go about making important connections on Twitter.

Tip No. 1 – Update Regularly

Update Regularly

There is nothing worse than an abandoned Twitter account. You don’t have to post a dozen times a day, but have a regular routine for updates and retweets, even if it is only to respond to someone’s tweet.

If you don’t have a whole lot of time to dedicate to this, you can still build a good community by updating a few times a week. Just being reliable about posting often is usually enough to create a following.

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Tip No. 2 – Post Relevant Content

Post Relevant Content

When you do post, make sure it is relevant to your brand or something that you would post consistently. For example, some Twitter accounts have a good mix of brand news and links as well as humorous content.

Having more than one kind of posted update is good. Just make sure it fits within your niche and that you post more relevant content than random tweets.

Tip No. 3 – Follow Where Able

Follow Where Able

It isn’t just about getting followers; it is also about finding people to follow. Showing a little bit of returned interest goes a long way, especially when you are trying to create a mutually beneficial series of relationships.

That doesn’t mean you should follow everyone who follows you – far from it. But look out for people in your industry or those who offer something unique that you can enjoy or retweet. Then follow them and begin regular interaction.

Tip No. 4 – Be Personable and Social


Twitter is a social application. So you should be social on it. Set up a social dashboard such as Hootsuite or TweetDeck. Use it to keep track of brand mentions and to see what people are saying about you.

Don’t just comment on negative tweets. Thank them for positive mentions, reply to what they said and be a friendly tweeter. Show plenty of personality and try to be relatable.

Tip No. 5 – Hold Twitter Chats

Hold Twitter Chats

Finally, if you really want to gather plenty of followers, start a Twitter chat. This is a weekly, biweekly or monthly event that you advertise on your site and Twitter account. You set a time and topic, get together any relevant moderators and experts and have a chat using a preset hashtag.

You can direct people to use a dashboard program to gather all posts under that hashtag to keep up with the live updates, though they can just use their account if they don’t mind keeping up an active search.


Twitter is a great way to build a community of followers who can help to boost your visibility online while reaching your target audience. The tips above show how easy it truly is to utilize this tool, so get started today!

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Comments: 1

  • Reach out to others. Find the value others are giving and endorse them. Share their content and engage with their updates. Find those who are influential in your industry and work with them co-operatively – you would be amazed at the relationships you can develop with others in your industry just by leveraging Twitter.

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