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How to Grow Your Twitter Following [Infographic]

Twitter continues to be an important part of any inbound marketing strategy and is a great way to discover and be discovered by users with similar interests.

In this “40 Ways to Increase Your Twitter Followers” post, Jeff Bullas included the infographic below from Twiends, which outlines some solid tips for growing your Twitter footprint.

Depending on your level of Twitter know-how, some of these may be obvious and some may be new, but a few points particularly caught our eye and sparked some ideas…

  • Video. Add a link to your Twitter account in video tutorials (and any video, for that matter). We’re all about video and demonstrating your expertise, so this is a no-brainer.
  • Real-world efforts. Events in particular are a fantastic way to discover and be discovered by like-minded folks and pick up followers. Speaking at an event? Include your Twitter handle in your bio, presentation, and anywhere else that’s appropriate.
  • Print. Yes, it’s still a thing. And can be a useful tool if appropriate to your audience. Have a published byline? Include your Twitter handle. Advertising an event? Include a hashtag to connect attendees on Twitter before, during, and after.
  • Swag. If you’re going to the effort to have some giveaways made up for an event or promotion (t-shirts, pens, USB drives, etc.) to get your brand out there, why not include your Twitter handle along with that logo?

How to Grow Your Twitter Following [Infographic] image growtwitter580

Infographic: Twiends

Do you have any other tips for growing your Twitter follwers—whether online or off? Let us know in the comments below and on Twitter, Facebook, Google+, and LinkedIn.

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