Twitter continues to be an important part of any inbound marketing strategy and is a great way to discover and be discovered by users with similar interests.
Depending on your level of Twitter know-how, some of these may be obvious and some may be new, but a few points particularly caught our eye and sparked some ideas…
- Video. Add a link to your Twitter account in video tutorials (and any video, for that matter). We’re all about video and demonstrating your expertise, so this is a no-brainer.
- Real-world efforts. Events in particular are a fantastic way to discover and be discovered by like-minded folks and pick up followers. Speaking at an event? Include your Twitter handle in your bio, presentation, and anywhere else that’s appropriate.
- Print. Yes, it’s still a thing. And can be a useful tool if appropriate to your audience. Have a published byline? Include your Twitter handle. Advertising an event? Include a hashtag to connect attendees on Twitter before, during, and after.
- Swag. If you’re going to the effort to have some giveaways made up for an event or promotion (t-shirts, pens, USB drives, etc.) to get your brand out there, why not include your Twitter handle along with that logo?