As a business owner, it’s important to invest in social media activities that result in viable leads. Return on investment is of utmost importance, especially when budgets are tight. Instead of focusing on a variety of social media platforms, we’re suggesting you focus on one at a time. Today, we’re discussing how to find leads on Twitter with Twitter’s advanced search function.
In the past, I’ve written about Twitter’s new tailored trends simplified and the ultimate Twitter profile cheat sheet. These articles are meant to educate you about the various Twitter functions and how to make a rockstar Twitter profile. Today, it’s all about how to actually acquire new clients from your Twitter social media activities. In other words, I want to show you a couple tricks on how to actually improve your bottom line using Twitter. Using Twitter’s advanced search function, you can actually find leads that are looking to purchase products and services.
The great thing about Twitter is that all tweets are public unless someone makes their tweets private (which doesn’t happen very often). Unlike Facebook, Twitter users tend to not worry about privacy as much. This is a great feature for business owners like you because you can directly connect with leads the moment they express interest in your products or services.
How to Find Leads on Twitter using the Advanced Search Function
Let’s pretend you’re a plumber and you’re looking for plumbing leads. Your number one goal is to find leads that need plumbing services. Your first step is to determine the exact tweet you’re looking for to find leads. Twitter folks love to ask their network for advice and referrals. Depending on the size of your lead’s network, they can be presented with a number of options within moments from people they trust. Your goal is to find these tweets and respond to them in an engaging and helpful manner. Here’s how:
1. Go to https://twitter.com/search-advanced. You’ll be presented with a number of fields. Focus on these three fields: “All of these words”, “Language” and “Question ?”. In our example, we would type “Plumber” in the “All of these words” field, select English from the “Language” drop-down box and select “Question”. You’ll be presented with a list of tweets that meet these requirements.
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
2. Once you determine which leads you’d like to follow up on, introduce yourself to the lead with an @reply to their initial question. This is done by hitting reply to their tweet and introducing yourself and how you can be of assistance. You could say something like, “I would be very happy to provide you with a quote for the plumbing service you require…”. Remember to keep it conversational and don’t be too salesy. Your lead is looking for someone they can trust, not spam.
3. You can easily save your search for later so you don’t have to go into the advanced Twitter search mode each time you want to search. Do this by logging in to your Twitter account and typing your search terms (in our example, the terms would be plumber lang:en) and hitting search. You’ll see a button that says “save this search”. Now you’ll be able to easily search Twitter for leads on a daily basis.
Twitter is a great social media platform for finding leads. Using Twitter’s advanced search function is a great method to do so. It’s an extremely simple strategy that you can easily use on a regular basis. Do you have any other business development tips for finding leads on Twitter? Please feel free to share them in the comments below.
If you’re interested in finding leads via Twitter, please feel free to contact us anytime. We look forward to hearing from you!