One of the best ways businesses can use Twitter for client acquisition and brand development is by answering questions people ask relating to their service and/or product. It’s also a great way to grow your online community, and meet fellow colleagues in your industry.
The concept is simple. All you have to do is set up keyword searches via software such as Hootsuite or Tweetdeck. For example, if you sell lawnmowers, set up a keyword search for the words “lawnmower” and “question”. That way, every time someone posts a tweet with the words lawnmower and question, you’ll be notified. You can set up a number of searches based on your product and/or service.
It’s important that you regularly check your accounts so you answer questions as soon as possible. And remember, if you’re not answering questions, your competition definitely will be.
The downside of setting up keyword searches is you’re going to have to filter through a lot of junk. I compare it to cold calls. You might have to answer ten questions to get one new client. It all depends on your industry. All in all, I’ve heard of many success stories using this method. Like anything, it takes persistence and dedication.
Not sure if your customers ask questions on Twitter? Check out some recent Twitter stats from inboxq.
- 3,000,000 questions get asked each month on Twitter
- 20% – 30% of questions don’t get answered! WOW!
- People with more followers are more likely to ask questions
- Twitter is a more reliable source for answers for people with more followers
- Roughly 66% of questions asked on Twitter have some commercial intent
- When a business responds to a Twitter question, that person is likely to follow the company back and more likely to make a purchase
Do you wonder if your clients, and potential clients, even want to hear from a business when they ask Twitter questions? Here’s the good news. Most people that ask questions via Twitter are open to receiving answers via commercial sources. And you know what else? 80% of those polled said that they would trust answers from businesses as much, or more, as answers from their followers.
So what do you think? Do you currently answer questions via Twitter? Has it worked for you? Or has it been a big waste of time?