How B2B Sales Managers Can Use Twitter as a Tool for Prospecting

Comments: 1

  • I would add that Social Media, and the visibility they give, force companies to be more fair and sincere with customers and this increases on average customers’ satisfaction (exactly like B2C).
    I believe is possible to be a B2B supplier acting like a B2C company (in terms of communication and customer interaction).
    At the end of the day we are all customers (and suppliers).

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