Finally Proven: Twitter Does Affect Google Rankings

Comments: 3

  • Is the article saying that links that are shared more get more traffic or that Twitter affects SEO.? Also was there any part of the study that did not use just a single site that belonged to the person doing the study.

    I question this study because you get no link value from posting links to Twitter. Ever since they started routing all of their links through their own shortener the layman is not getting direct inbound links from tweets. You are only getting forwarded/redirected links from

    Can anybody answer these questions? I’d like to be proven wrong.

    • Hi Patrick,

      Thanks for the response with regards to the Tweets vs. Rankings study. I was a part of the team that put the data together for this study.

      To answers your questions:

      The study was set to see if tweets affected SEO rankings, rather than traffic.

      The only website used in this study was which is an entirely Twitter based platform, so we felt it would best fit the study.

      With regards to your concern about getting links from the domain – this is true, however the study related to the number of times a link was tweeted rather than the number of links this generated. The point of the study was to see the effect of tweets rather than links, so the fact they went through a shortener was actually beneficial to the study.

      With a study like this is is very difficult to isolate the effects of the links completely, but since it was only one linking domain, I imagine the effect would be the same across all the URLs we tested.

      The original article is here:

      You can also download the data from Google docs if you’re interested in having a look yourself:

      Feel free to contact us should you have any more questions about the study.

  • Congrats on being the oh I don’t know 400th person to completely fail at proving anything with regards to this. Here is the problem with setting up a study when you don’t actually know what you are talking about:

    Unless you take a new site, shoot a bunch of tweets at it and nothing else for a term thats even minorly competative, you can not establish that tweets cause a rank boost. All you have shown is that shareworthy/linkworthy content that is likely to rank well because of the fact that it is high quality and therefore likely to attract links ALSO tends to get a lot of tweets. Twitter itself is not directly causing a rank boost. Getting the word out about something via twitter (which in turn increases the likelihood that someone who tends to link out will see it and you know.. do so) does help. But thats not tweets = rank. Its more like Quality content = Tweets & Quality content = links. Its the second bit that ranks it. The first bit is a side effect not the cause.

    TL;DR – Correlation != Causation.

    Stuff thats linkworthy is also shareworthy. Big surprise.

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