The Boston Red Sox have been actively engaging their fans on social media this season
Tonight, the Red Sox will host their second-ever TweetUp, prior their game against the Detroit Tigers. Organized in cooperation with Red Sox home television station NESN, a “TweetUp” is an in-person event organized on Twitter which brings together people with a common interest. The TweetUp is an hour and a half pre-game reception, which requires the purchase of a $30 ticket for the right field grandstand (a good deal in itself.) Beyond access to other Red Sox fans, NESN’s Red Sox on-field reporter Jenny Dell will stop by for photos, prizes, and, of course, Yawkey Way.
Although a Twitter account isn’t required to attend, most of the Red Sox giveaways will be conducted via Twitter. Prizes include seat upgrades, autographed items, and the chance to watch the first inning from inside the Green Monster.
Other MLB TweetUps this season took place in Phoenix and Chicago. At the Chase Field (May 12th), participants paid $42 for a Club Reserve ticket, Ryan Roberts t-shirt, tattoo sleeve, Q&A session with Roberts and chances for prizes. At the U.S. Cellular Field (June 9th) TweetUp partakers got half price outfield tickets, early entry for batting practice, a t-shirt, and the chance to win prizes during the first three innings. Down the line, on September 1, the Atlanta Braves are offering a $25 outfield ticket that includes two drink vouchers (alcohol included), a t-shirt, access to the Club Level TweetUp, and the chance for prizes.
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The Red Sox TweetUp is the second significant social media event by a Boston sports team in the last few months. Earlier in July, Sport Techie chatted with Boston Celtics Senior Director of Interactive Media, Peter Stringer, about #CelticsTalk—which broadcasted Celtics fans’ conversations from around the country during the NBA Draft on a variety of Celtics digital and social platforms. This included the TD Garden’s 360 degree balcony ring and scoreboard, the first time a Twitter feed was displayed on Garden signage. The Red Sox earlier this season also had their own Social Media night.
In a city and region so accustomed to winning, and with the NFL season right around the corner, New England has a lot to look forward to from the Red Sox, Celtics, Bruins and Patriots. Just not Bill Belichick.
(Photos Courtesy of Providence Journal and Jared Wickerham/Getty Images North America)