Digital Skills & Talent Gap Study: Summary of Top Findings – Register Now ›
Popular Today in Social: All Popular Articles

9 Mistakes To Avoid When Using Twitter

Even experienced Twitter users occasionally commit a faux pas, but it’s important to know the most common mistakes so you can avoid them. These mistakes can lead to misunderstandings, lost followers, or even a bad reputation.

1. Tweeting in Bursts

9 Mistakes To Avoid When Using Twitter image 2247781640 e97f87a2114Image via Flickr by trekkyandy

Many Twitter users make the mistake of sending bursts of tweets in a short time, neglecting the feed for the remainder of the day. The way to become relevant on Twitter is to send out tweets at regular intervals throughout the day. Also, burst tweeting can annoy people who, out of nowhere, get a ton of tweets from you filling up their tweet stream. That can easily cause them to unfollow you.

2. Not Making Room for Retweets

If you want people to be able to retweet your tweets, you need to leave them space to do so. Most people won’t take the time to try and edit your content to send it out. You need to leave them a character count large enough to include RT@.

3. Not Creating Catchy Tweets

Too many tweets don’t engage anyone’s attention at all, making them a complete waste of time. If you’re trying to encourage someone to follow a URL, be sure to introduce it in a catchy way. Tweeting URLs is much like writing good titles, you’ve got to grab the audience’s attention.

Related Resources from B2C
» Free Webcast: Digital Skills & Talent Gap Study Summary of Top Findings and How to Apply for 2015 Learning Programs

4. Neglecting to Retweet for Others

You’ve got to give some to get some, and this is especially true with Twitter. If you never retweet other people’s tweets, they’ve got no reason to retweet yours. Make a habit of retweeting the best posts from those in your feed, and they’ll likely reciprocate.

5. Unprotect Your Account

Privacy settings in Twitter work differently than those of other social media platforms. If you need to unprotect your Twitter account so others can see all your tweets, go to Settings, select Account, and click Protect My Tweets. This should unselect the privacy setting, opening your feed up to more users. This is incredibly important if you’re trying to use Twitter for business.

6. Failure to Follow Others

Twitter is a “I’ll scratch your back if you scratch mine” universe. If you’re trying to get more followers, the only way you’ll be successful is to follow others. The more people, companies, and places you follow, the more people will find and follow you.

7. Sending Vague Tweets

Another common mistake is tweeting things nobody else can understand, such as, “this is really bad,” with no explanation. Always include a link to an article, video or picture so people can at least relate to what you’re tweeting.

8. Using @ Instead of .@

If you’re tweeting about an article, website, or blog and you use @, only your followers who also subscribe to their Twitter feeds are able to follow the link. Use .@ (preceded by a period) so everyone can follow along.

9. Tweet First, Think Later

There are no shortages of celebrities, athletes, companies, and even ordinary people who tweet something thoughtlessly only to have it haunt them later. It’s so fast and easy to send a tweet, but once it’s out there, there’s no bringing it back. Think twice before hitting send to save yourself some grief.

Twitter is a powerful, enjoyable, useful tool when used correctly. Avoiding these common mistakes assures Twitter remains a friendly place for you to connect with people, build relationships and expand your network of influence socially.

Comments on this Article: 3

Add a Comment
  1. I have not used Twitter too much and really did not know very many of the tips you mention. I am going to give most of them a try or implement them. Thanks for the useful tips.

  2. Chris says:

    Hi can you explain #8 a bit more? I wasnt following you with that one. Great article and helpful tips. thank you!

  3. Mary says:

    Thank you for the helpful tips!

Add a Comment:

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.