If you’ve used (or had clients use) Promoted Tweets in your business, what is your best tip for making sure the investment is worthwhile?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.
1. Increase Your Budget
I love Promoted Tweets and have found them to be an extremely useful tool to make good ideas go viral. However, you will blow through a budget in no time and probably need to double or triple what you planned on spending. Most people set budgets far below what they truly need to have the reach they desire.
2. Focus On Events
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
Our company has tried Promoted Tweets in a variety of settings, with lots of keywords and at multiple points. We ultimately found that the best engagement came in connection with an event. If you are at a conference, speaking on stage or manning a booth, use Promoted Tweets to target attendees and maximize ROI in connection with the event. We found our highest engagement at South by Southwest.
3. Utilize Relevant Keywords
Make sure that the Promoted Tweet you’re purchasing contains phrases and keywords that are directly relevant to your business.
4. Drive Action
Focus on Promoted Tweets that promise to deliver immediate value if readers click through. Mentioning that we’re an awesome company is far less effective than describing why we can make a difference in people’s lives.
5. Promote Tweets That Will Be Shared
As with any social media push, you need to provide consumers with “information they can use.” When using Promoted Tweets, make sure to give readers a reason to either follow you or retweet your message. If they simply read your message but take no action, you have missed a major opportunity for engagement.
Even if your business doesn’t operate in one geographic place, target your Promoted Tweets to an area where your demographic lives. Start by targeting traffic that’s more specific than U.S.-based so you aren’t wasting your money on people who won’t buy.
7. Be Prepared
With Promoted Tweets, make sure you’re ready to handle the incoming traffic and attention. Nothing looks worse than being caught in the spotlight unprepared.