With the Fourth of July this week, we bring you … six tips that will make your Twitter content sparkle! Have you been wondering what kind of conent your Twitter followers want from you? Not sure what your company should tweet about?
Here’s a great article from Ragan’s PR Daily: “The art of getting retweets.” It shares an infographic featuring Twitter research and these tips for making your retweet counts light up like fireworks:
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
- Tweet Links – According to the research, most retweets contain links or photos, so if you want to get retweeted, be sure to include a link in just about every tweet you send. Take a hint from President Obama who holds the record for the most retweeted tweet, ever.
- Ask for RT – Studies have shown that if you ask your social media followers to take action, for example ‘like’ your Facebook post, guess what… they will! If you do, be really specific by asking them to retweet only the tweets you really want to be shared. And, using “Please Retweet” is the most popular way to do so.
- Stop Talking About You – Though you want to be relatable and human in any social presence you maintain, the bottom line is that self-serving tweets are less engaging. Don’t reference yourself too much if you want to be retweeted.
- Say New Things – Of those surveyed, tweeters prefer to retweet news, instructional and entertainment content. In just 140 characters, make sure what you’re saying is novel and, therefore, retweetable!
- Tweet about Twitter (and not Facebook) – The Quick Sprout infographic suggests that articles mentioning Twitter were retweeted more than those mentioning Facebook. Seems logical to us!
- Time it Right – A final suggestion from the research is that daily tweets between noon and 2 p.m., and on Fridays are retweeted most frequently. So, give it a try – time your most engaging tweets to be just after lunch or on the last day of the work week.
Do you have any other tricks that have worked for you or your company’s Twitter account?