Although we have gone over Twitter tactics several times in the past, we feel it is necessary to reiterate the proper way to go about creating tweets.
Figuring out what to populate a Twitter feed with is a never ending dilemma for those businesses who may be new to social media. If you are feeling this way, don’t be alarmed because it is perfectly normal. Getting used to the language, symbols, and tactics of the Twitter universe can be more than a challenge. It takes time, research, and lots of practice. On the bright side, after just a few short months of use Twitter will feel like second nature and impact your business in phenomenal ways.
Below are five beneficial recommendations to consider when putting your tweets out there:
1. Include Links
In order to engage consumers you have to bring something to the table. Simple status updates are not enough these days. Find articles that are relevant to your target market and attach them to a short statement. Make sure to turn your link into a little url to save characters (Twitter only allows 140 characters per tweet). Sites like bit.ly allow you to shorten the url with ease. Social media dashboards such as Hootsuite also enable users to shorten their links.
2. Incorporate Current Events
Tweeting about present news stories shows readers that you and your business are completely aware of what is going on in the world. Write your opinion about an event to add personal flair. However, it is crucial to keep in mind that Twitter is not at all private and remaining professional is a must.
3. Entertain with Video
During this present wave of new and emerging media, it is very important to keep viewers entertained. Insert links to videos into your tweets from your YouTube page or from other applicable pages. Content is key and any video that you tweet should always be in some way compatible with your mission as a business.
4. Engage, Engage, Engage
The underlying goal of all social media practices is to build relationships. Twitter makes doing this particularly easy. Clients have a voice, and they are now able to talk to your business directly at any time with the use of social media sites. So, it is obviously extremely important to answer their questions, thank them for positive feedback, and deal with any negative comments. Doing this will allow your business to be transparent and build credibility.
5. Direct Traffic to your Blog or Website
Although search engine optimization is becoming more and more prevalent, you cannot always expect customers to stumble upon your blog or website. What you can do in the meantime is tweet about a new blog post that was just released. Include the topic that the post covers to intrigue readers and make them go to your blog. If a recent change was made to your website, tweet about that as well. Social Media sites work like a spiderweb and a few tweets may attract dozens of viewers.
What are some guidelines that you follow when sending out tweets? New social media trends are happening daily, and we want to know what you do to make your content effective for readers.