Does your business have a Twitter account? An active one? If not, you’d better get to work, because most, if not all, your customers are likely already there. This post covers three simple, though relatively unknown, tips that businesses should know if they want to make their Twitter account a success.
I. Tweet length
As a business, you are primarily on Twitter to market your services or products. Everybody knows this and it’s OK, as long as you aren’t bombarding us with your self-promotional tweets day and night. Blatant advertising aside, you should actually try to engage your followers (with interesting tweets) and increase brand exposure (via retweets) and one of the most important factors that will influence the later is the tweet length.
Here’s how most people prefer to retweet:
This is the original tweet:
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
“I never think of the future. It comes soon enough.” – Albert Einstein
— JustUnfollow (@justunfollow) August 26, 2013
And here’s a retweet:
RT @justunfollow: “I never think of the future. It comes soon enough.” – Albert Einstein
— RND (ɔ ˘⌣˘)~♡ (@MariscaWardani) August 26, 2013
If you see, the retweet is 18 characters longer than the original tweet. With a character limit of 140 characters per tweet, it is clear that if the original tweet was 122 characters or longer, @MariscaWardani probably wouldn’t have retweeted it.
Here’s what you have to do:
Count the number of characters in your username: “x” (for eg: justunfollow has 12 characters)
You maximum tweet length should not exceed [140 - (x+5)]. In fact, the shorter your tweets, the better it will be.
II. You *can* see who unfollowed you
Do you spend hours fretting over who unfollowed your brand on Twitter? Twitter does not tell you who unfollowed you – the decreased follower count clues you in. JustUnfollow is a simple app that shows you who unfollowed you and allows you to unfollow them in turn. This is especially important when you are trying to maintain a healthy followers/following ratio.
III. Follow back
A lot of people advice against following back indiscriminately. We agree, unless you are a business. If you are, then follow back as much as possible without tipping Twitter’s spam sensors off. A follow back from a brand means a lot to many people and they will be far more loyal. Besides, following back allows them to send you DMs – essentially opens up another means for them to communicate with you.
What are your thoughts on these tips? Any that you’d like to add – please share in the comments below.